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Google vs. Apple. Android vs. iPhone. The Mobile marketplace is growing quicker than ever. iPhones account for 53% of mobile browsing in Europe. But - Android will be the operating system in 30 new handsets released in 2010, it’s reach is growing. It is being driven by Smartphone uptake
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Google vs. Apple Android vs. iPhone
The Mobile marketplace is growing quicker than ever iPhones account for 53% of mobile browsing in Europe But - Android will be the operating system in 30 new handsets released in 2010, it’s reach is growing It is being driven by Smartphone uptake The iPhone has helped drive this sudden increase in growth and awareness
Data has always been a major part of online advertising... A new level of even more precise targeting is about to open up to advertisers And Apple and Google have been quietly building portfolios to put themselves at the heart of mobile Recently this rivalry was punctuated by two purchases
Apple and Google are now facing off with their mobile touch points, gathering more and more data Handset Nexus One iPhone Platform Android iPhone OSX Adnetwork Admob Quattro Wireless Distribution Android Marketplace Apple App Store
What is already being done? Google and Apple will provide us with the worlds largest in-app advertising networks Apple already use purchase information to up sell other products and services. Google stores information based on your web behaviour captured via your Google mail account. They’re geared to using consumers data in order to deliver a better experience to it’s consumers...
What data will they be capturing? They will know your location We will be able to target consumers based on all of this Google phones are directly tied to a Google mail login, they’ll have data on web and phone habits Apple know your interests, location, gender and age based on iTunes log-in and app download data What you visit in the phones browsers will show your interests, How you interact with advertising will indicate your mindset, How much you spend on apps will indicate your status,
“Start experimenting with mobile, test, refine, repeat,” Sir Martin Sorrell, WPP CEO, 2007 The battle lines are drawn, but who will win? Us, so long as we do the following...