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California DECA There’s a New Sheriff in Town

California DECA There’s a New Sheriff in Town. Membership Campaign Objectives: Increase Membership to 2,800 Recruit 10 New Chapters Support/Mentor New & Existing Chapters. California DECA Historical Perspective. California DECA Historical Perspective. Increase Membership to 2,800.

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California DECA There’s a New Sheriff in Town

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  1. California DECAThere’s a New Sheriff in Town Membership Campaign Objectives: Increase Membership to 2,800 Recruit 10 New Chapters Support/Mentor New & Existing Chapters

  2. California DECAHistorical Perspective

  3. California DECAHistorical Perspective

  4. Increase Membership to 2,800

  5. California DECAMembership Increase Plan Promotional Campaign Email blast to chapters to kick off Website/Facebook/Twitter Updates State Officer Team Involvement President’s Council Chapter Visits DECA Week Chapter Calls

  6. California DECAMembership Increase Plan Integrate Thermometer Website Presentations at Conferences Membership Recruitment Competition Weekly emails to chapters Page on Website with counts and updates Tweets sent out as chapters submit membership

  7. California DECAMembership Increase Plan Discussion at Fall LDC’s Recognize chapters with highest numbers to date. Continue to encourage/promote participation Update at LA Experience Final Push at District CDC’s Recognize chapters with highest numbers to date and largest increase over previous year Continue to encourage/promote participation

  8. California DECAMembership Increase Plan Incentive Plan Qualification for Grant Funding for Chapter Additional Opportunities for ICDC Chapter Recognition w/Plaque at SCDC for Total Membership & Percentage Membership Advisor Recognition w/Gift Cards at SCDC Advisor Meeting for Total Membership & Percentage Membership

  9. Recruit 10 New Chapters

  10. California DECAMembership Increase Plan Additional Recognition for Top Chapters Future Horizons State Website Facebook Twitter Email to Chapters Bragging Rights for Top Chapters

  11. California DECAChapter Increase Plan Outreach Plan Follow up on “Hot Prospects” list Phone Calls Emails Officer Visits Invitations to Conferences Assign Advisor Champions

  12. California DECAChapter Increase Plan Motivate Current Chapters to Recruit Chapter Bounty Program Recognize Recruiting Chapters at SCDC Recognize Recruiting Advisors at Advisor Meeting at State CDC

  13. California DECAChapter Increase Plan Direct State Officers to Recruit New Chapters New position: Vice President of Membership Development Follow up on Program of Work Train/Prepare officers to recruit State Officer team conference calls to check in and assess

  14. California DECAChapter Increase Plan Reach out to “Cold Prospects” list Drip marketing campaign to cold prospects list Series of three postcards mailed to this list over the course of three months Review list to identify “Key Prospects” Key prospects will receive a follow up call Train/Prepare Officers to follow up

  15. Mentor/Support Current Chapters

  16. California DECAMentoring/Support of Chapters Mentoring Plan Identify current advisors who will serve as mentors Train Advisor Mentors at LDC’s Develop outline for mentors including: Expectations Checklist Calendar

  17. California DECAMentoring/Support of Chapters Mentoring Plan Pair up advisor mentors with new advisors Follow up with advisor mentors Encourage them to report back on results Call to check-in Review Mentor Program Identify strengths/weaknesses Make improvements

  18. California DECAThere’s a New Sheriff in Town Membership Campaign Objectives: Increase Membership to 2,800 Recruit 10 New Chapters Support/Mentor New & Existing Chapters

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