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Learning Objectives

Learning Objectives Understand how businesses analyse customer buying habits and preferences to identify and target gaps in the market Success Criteria Design a PowerPoint presentation for a new product describing the key features, customer type and marketing tools C >

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Learning Objectives

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  1. Learning Objectives • Understand how businesses analyse customer buying habits and preferences to identify and target gaps in the market Success Criteria • Design a PowerPoint presentation for a new product describing the key features, customer type and marketing tools C > • Describe the key features, customer type and marketing tools in detail • B > • Detailed explanation of the marketing tools including costing • A – QOWC and SPAG

  2. Adverts Diet Coke http://www.youtube.com/watch?v=e1mkS0X6gJ8 Fosters http://www.youtube.com/watch?v=y4AvLnt3P6Q • Who is the customer/ target market (e.g. gender, age...)? • What clues are in the advert? • What time of the day will they be shown? Why?

  3. Gap in the Market Occurs when no business is currently serving the needs of customers for a particular product

  4. Activity • Think of a business or product that there is a gap for in the market? • Design a new product (Lipstick, cruise, crisps, body lotion, fizzy drink); prepare a PowerPoint presentation which identifies the key features of the product and specifies the target market. • Justify why there is a need for this product • How will you market this product? SOME- Costingswill be included

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