1 / 3

International Product Life Cycle & Pricing Strategies Dr. Satyendra Singh

Welcome to Dr. Satyendra Singh's class on the International Product Life Cycle and Pricing Strategies at the University of Winnipeg. Learn about the stages of the product life cycle from export to import competition and how pricing strategies such as foreign national pricing, international pricing, and multipoint pricing impact global markets. Gain insights from case studies like Fuji vs. Kodak and Toyota vs. Honda to understand the dynamics of global product development and pricing.

zeroun
Télécharger la présentation

International Product Life Cycle & Pricing Strategies Dr. Satyendra Singh

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Learning Objectives Welcome to class of International Product Life Cycle Dr. Satyendra Singh University of Winnipeg

  2. Int’l product Life Cycle • Export: Supply/production> Demand, in search of NPD, quick feedback, USA vast market; High income  export market ↑ • Foreign Production: Similar mkt, transportation and communicatons costs ↓ , licensing for production, so export growth ↓ • Foreign Comp: Foreign prodn costs ↓ as they gain production experience, and labor and raw material costs ↓, export growth ↓↓ • Import Competition: Foreign firms’ economies of scale and quality ↑. Now USA imports!

  3. Pricing Strategies • Foreign National Pricing • Local pricing in foreign country • International Pricing • Different pricing for exports • Multipoint Pricing • Impact of pricing in one country will have on pricing in another country • Fuji vs. Kodak • Toyota vs. Honda

More Related