1 / 23

California Library Literacy Services Literacy Public Awareness -- and Action!

California Library Literacy Services Literacy Public Awareness -- and Action!. Joan Frye Williams, Consultant November 11, 2006. Market Research. December 2005 – January 2006 Learners and Tutors Motivations Their Own Words. Trigger for Learners: Personal Recommendation. Friend Family

shaeleigh-kemp
Télécharger la présentation

California Library Literacy Services Literacy Public Awareness -- and Action!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. California Library Literacy ServicesLiteracy Public Awareness -- and Action! Joan Frye Williams, Consultant November 11, 2006

  2. Market Research • December 2005 – January 2006 • Learners and Tutors • Motivations • Their Own Words

  3. Trigger for Learners: Personal Recommendation • Friend • Family • Co-worker • Agency Referral

  4. Your Product =Relationship-Based Learning

  5. Biggest Surprise:You’re Friendly!

  6. “Literacy” Doesn’t Work for Recruiting Key Words:“Get Help With My/Your Reading…”

  7. What motivates tutors? • “Rewarding” • “Getting back as well as giving back”

  8. Additional Trigger for Tutors: Life Change • Retirement • Move • Graduation • Bereavement • Divorce

  9. Key Words for Tutors • Rewarding • Give back – get back • See progress • Make a difference • Meet people • Share

  10. Highlight the Process,Not Just the End Result

  11. What do we do next? • Recraft our message • Retool our techniques • Arm ambassadors No time to tutor? Then be a recruiter!

  12. Coming Soon: Tool Kit • Downloadable Templates • Talking Points • Sample Flyers • Press Releases • And More!

  13. What’s your product? “Relationships!”

  14. What brings people in? “A personal invitation or recommendation!”

  15. Audience question: “What’s the timeline for the downloadable materials?”

  16. Audience question: “Where do we go to get the materials” www.libraryliteracy.org!

  17. Audience question: “How do we obtain action, rather than just raise awareness?”

  18. Audience question: “Why aren’t we sharing the ‘joy’ of reading, instead of just the ‘gift’?”

  19. Audience question: “How do we get other library staff to buy into this new effort?”

  20. Contact Joan? joan@jfwilliams.com

  21. Where do I get the study data? www.libraryliteracy.org

More Related