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World Affairs Council

shafira-franco avatar
shafira-franco
5 diapositives · 181 Views · Nov 09, 2014

The World Affairs Council (WAC) aims to enhance its membership and outreach through strategic improvements. With 484,000 members and an annual audience of 20 million across various platforms, there exists a substantial opportunity for building a closer relationship with members, potentially converting 48,000 into Stratfor members. Crucial next steps include site professionalization, modernizing user experience, improving navigation, and ensuring current content. By addressing technological shortcomings and fostering regional connections, WAC can solidify its presence and relevance in geopolitics.

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World Affairs Council
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  1. World Affairs Council Savoring Our Bite at the Apple

  2. WAC Overview • A two-level organization: a national headquarters in DC with 87 regional councils and 26 affiliates • Approximate size: 484,000 members and participants • Audience: 20 million people annually via TV, Radio, Schools, Events, Etc. • Members: Geopolitics junkies with money to burn • Median age (in Dallas): 50-years • Professional: Regional chapters have offices and full-time staff • Boards: Board members are CEOs, Ambassadors, etc., major heavy-hitters

  3. The Opportunity • 484,000 members* • 10% conversion = 48,000 new Stratfor members • $200 membership = $9,600,000 • Less 10% revenue split of $96,000 • First Level: $9.5 million* • Second Level: Corporate subscriptions • Third Level: Friend/Gift/Forward-ee subscriptions • Bottom Line: Stratfor’s single best opportunity ever • *Probably high by a factor of 2-3x

  4. Our Challenge • Our site must be professionalized • Identify/fix the things that are simply broken, examples include • Internet Explorer version 7.0 doesn’t work • More stable server (down 3 times last week of March) • Team/Press/Reports/Partners/Etc. must be current • Make changes for the (50 year-old) audience • Tools to increase font size on-screen • Enhance/fix printing capabilities • Cement multiple relationships given WAC’s structure • Insure newsletter distribution by all regional chapters • Insure display on regional websites • Participate in regional speaking events, media production, etc. • Improve site offerings • Better navigation, i.e. by region/country rather than article type • More content in front of the password

  5. Next Steps • Attached to-do list: first cut needs completion, especially due dates • Identify must-do’s and nice to-do’s within our desired timeframe • Coordinate schedules with national and regional chapters, can’t lose our window • Execute to meet our deadline