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Social Media Bootcamp. May 2019 Flex Session. Youtube is 2nd most used search engine after google!. Mission objectives:. Understand how critical social media is to our students lives. Understand how social media shapes the world & politics.
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Social Media Bootcamp • May 2019 Flex Session
Mission objectives: • Understand how critical social media is to our students lives. • Understand how social media shapes the world & politics. • Explore various ways social media can be used by educators to improve their practice.
Good things about social media Bad things about social media Hate Speech/Radicalization Cyberbullying Distraction Decreases physical social & communication skills Personal Information/Safety concerns Sedentary lifestyle FOMO/Peer Pressure/False Comparisions Fake news spreading • Connection (family or global) • Safety (emergency check ins) • Diverse POVs on common issues • Social Justice Movements • Networking • Creative Expression • Real – time news updates • Entertainment • Marketing/Branding = Voice
Pew Research Center. Teens, Social Media, & Technology 2018. May 2018. Monica Anderson and Jingjing Jiang
Teens have mixed views on social media's effect on people their age; many say it helps them connect with others, some express concerns about bullying.
Writing or creating digital media – art, video, music, etc Watching tv, reading, listening to music Playing games & browsing web Texting, social media,
Multi-taskingStudents generally multitask with media while doing homework & they don't consider it to have a negative or positive impact on their studies • Half of teens say they “often” or “sometimes” watch TV (51 percent) or use social media (50 percent) while doing homework, and more say the same about texting (60 percent) and listening to music (76 percent). • Among those who engage in each type of multitasking, nearly two-thirds say they don’t think watching TV (63 percent) or texting (64 percent) while doing homework makes any difference to the quality of their work; • just over half (55 percent) say the same about using social media; and 44 percent say the same about listening to music. • In fact, far more teens think listening to music helps their work (50 percent) than hurts it (6 percent). • https://www.commonsensemedia.org/sites/default/files/uploads/research/census_researchreport.pdf
American teenagers spend an "astounding" nine hours a day with digital technology, entertaining themselves with streaming video, listening to music and playing games, researchers reported Tuesday. • And "tweens" aged 8 to 12 are spending six hours with media, the non-profit group Common Sense Media reports. • https://www.wvea.org/content/teens-spend-astounding-nine-hours-day-front-screens-researchers
News, Movements, Political events now originating online What's happening on social media... Rise of radicalized hate groups Spread of misinformation Highly successful propaganda efforts Global & impactful activism Massive information shares • Most news stories originate on social media now • Mainstream Media is mining social media for stories • Mainstream Media is amplifying ideology of trolls, radicalized hate groups, fake news, etc = mass confusion We need to be able to help our students learn to navigate this world.
What does this mean for us as educators? What does it mean for our students? Take note of 2-3 things from video. Discuss w. Table what this info means for education
Why Educators should be on social media 45% of teens say they are on SM nearly constantly We must meet them where they are. It's changing the way our brains process info Soundbytes Video/image laden Creative content era Most news stories start on social media Major political & cultural movements begin on social media and amplify up to mainstream media (#blacklivesmatter, #metoo, etc) Global perspectives & connection Easy PD Connect w. peers/valuable PLN
Ways to Use Social Media • Professional PLN • Use to communicate with other educators • Stay current on best practices in your profession • Build a digital Professional Learning Community • Networking • Don't make it anonymous • Do Use real name • Do only professional pictures/communication • Don't friend/follow students • Don't name students or use pics w. their faces • Personal • Read institution's social media policies • Always have the strongest privacy settings • Avoid using last name or real name • Avoid using profile pictures that clearly show your face • Avoid pictures showing drinking/smoking/unprofessional behavior • Never friend or follow or communicate w. students or underage people • Use anonymous account when applicable • Never discuss students or your school • Never share pictures or student names on personal social media • Classroom - Official • Official school accounts • Use to build extension of your classroom & continue to reach students w. your message outside school walls • DO Use to communicate w. admin, teachers, parents, students, community • DO share pix of students • Do not follow student personal accounts (but do follow their official school accounts like newspaper, yearbook, etc • Keep on task w. your message/brand
What do teachers look for on social media? Professional Accounts 732 teachers surveyed: • 81% Get inspired with new teaching ideas • 80% Find resources for my classroom • 57% Stay on top of trends and news • 54% Connect with other educators • 53% Find teacher discounts and deals • 38% Follow education companies and organizations • 33% Participate in an online community • https://mdreducation.com/2019/01/17/teachers-social-media-use/ • Easy, Free Professional Development • Build relationships with other educators • Get inspired by other educators • Stay current on best practices/new technologies • Contribute to global discourse w/i profession • Support system – • Advocacy – • Twitter Chats!!! • teachers spend 12 hours per week online looking for instructional content!
Official Classroom Accounts • Classroom • Meet students where they are (even when they are skipping class) • Broaden reach & reinforce your message • Advocacy – show admin, parents, community the value in what we do • Maintain presence in students' lives – even after they leave your classroom • Overcome communication barriers (follow other school social media to stay in the know) • Model to students appropriate & healthy social media use • authentic discourse w. students on the pros/cons of social media use • Global and engaging learning activities • Share and celebrate learning/trying/failing • Connect with experts in the field (skypeascientist) • Connect with other classrooms, nationally or globally • Connect learning with real world #trends • Updating on homework, assignments, opportunities, etc.
ARTICLES & BreakClick the link & choose an article of interest to read. Be ready to discuss with your table something of interest from your article when we reconvene! https://www.gvsd.org/Page/17092
The Dos & Don'ts (classroom accounts) • DO obey all district policies • Don't follow students personal accounts • Do follow other educator, colleague, & school club/team accounts • Don't post anything you wouldn’t say to a room full of students, admin, parents, etc. • Do monitor comments & delete as needed • Do be careful using student names (check w. them first or use generic "student") • Do post frequently • Do post LOTS of pictures of the students doing their thing • Do have fun with it and do be silly • Do let students see snapshots of your personal life (vacations, wedding, books you read, movies you see, etc) • Do triple check each pic before posting • Look for hand gestures • Look in background for unflattering poses • If it doesn't feel right, don't post • Get student permissions
#1 • The district has a social media policy (Board policy) that is posted online: http://www.boarddocs.com/pa/gvsd/Board.nsf/goto?open&id=BA2456640022 • The biggest take-away, I think, is to stress the importance of drawing the line between a personal social media site and a site a teacher or staff member has established in the name of the school and/or district. Some important things to remember: • Our photo consent policy does not cover individuals who post photos of students on personal pages (that should not happen). • Per policy, staff should refrain from engaging on social media with opinions or comments that represent them as employees of the district. Sometimes I think this line gets fuzzy – someone may participate with comments thinking they are doing is as an individual – but the reader knows the person is a staff member. Therefore, the comments inadvertently represent the school or district, or the person’s “authority” as a teacher of staff member. • Staff members should not accept or seek students as friends or followers on social media [on PERSONAL social media!] )I.e. you CAN have students follow your DISTRICT social media! • Any school or district account should be opened with the staff member’s district email account. Personal emails should not be used to open school –related accounts. • First thing you do is read your school district's social media policies. • If you are starting an official classroom account, I recommend emailing Jen Blake to get all the details and rules first & to let her know.
#2 know the platforms Youtube - • Reaching parents/adults • Can share & reshare all content types • Can create robust profile • Video editing can be time consuming Instagram - • Internet's happy place • Students and parents • Picture/video based content – not good for sharing articles/links • Quick/Easy to share • Can edit after posting Snapchat - • ? Not my strong suit • Reaching students • All content is temporary – disappears after 24 hours • Content is video/image based Twitter - • Reaching parents/adults • Great for PD & PLN • Can reshare all content types • Limited characters/microblogging • Cannot edit after posting Facebook - • Reaching parents/adults • Can share & reshare all content types • Can create robust profile • Quick/Easy to post • Followers can repost your content • Can edit after posting https://www.businessnewsdaily.com/7832-social-media-for-business.html
#3 know the lingo Tag – the act of publicly labeling a picture or post with someone's account. Follow – choosing to have someone else's posts visible on your feed. Post/Tweet - the act of contributing something on your social media Twitter Checkmark – indicates an account is not an imposter, but DOESN’T equate to authority! Finsta vs Rinsta –Rinsta is the public insta persona our student maintain, their public face. Finsta is their secret insta aimed at a smaller, more personal audience & hidden from public Handle - @ - the name of the account Influencer –someone with a lot of followers. Someone whose voice reaches very far. Often paid to post advertisements! Kim K – 127million insta (Pres. Trump - 60mil/25mil) Meme – cultural information spreads rapidly, changing as it spreads Hashtag (#metoo) - tagging system that organizes posts by topic. Join a global conversation Trolls –ppl lurking around picking fights Bitmoji Emoticon/Emoji Threads - A running commentary of text messages pertaining to one topic or question
#3 know the lingo Tag – the act of publicly labeling a picture or post with someone's account. Follow – choosing to have someone else's posts visible on your feed. Post/Tweet - the act of contributing something on your social media Twitter Checkmark – indicates an account is not an imposter, but DOESN’T equate to authority! Finsta vs Rinsta – Rinsta is the public insta persona our student maintain, their public face. Finsta is their secret insta aimed at a smaller, more personal audience & hidden from public Handle - @ - the name of the account Influencer – someone with a lot of followers. Someone whose voice reaches very far. Often paid to post advertisements! Kim K – 127million insta (Pres. Trump - 60mil/25mil) Meme – cultural information spreads rapidly, changing as it spreads Hashtag (#metoo) - tagging system that organizes posts by topic. Join a global conversation Trolls – ppl lurking around picking fights Bitmoji Emoticon/Emoji Threads - A running commentary of text messages pertaining to one topic or question
Handles vs. Hashtag • @ • The name of the account • Follow a handle to see what a specific person/organization is saying • Add handle to your post to "tag" that person/organization. They will then see your message! • # • The name of a topic or conversation • Follow a hashtag to see what the world is saying about a topic • Use a hashtag to add your comment to the global conversation • It is a label
#4 Start following & lurking • Start by following people (or lurking). • This is how you learn what types of things you might post, how the interactions work, etc • Your colleagues and other official GV accounts (gvnewspaper, gvclassof2019, etc) • Educators, Speakers, Professionals you admire • Authors, publishers you enjoy (or teach!) • Local businesses/local events • Organizations of interest to you (museums, athletics, colleges, libraries, etc) • News Providers and scholarly journals • Conferences & Professional Associations • Locations where you Field Trip • Vendors & Tech you use (I.e. Canvas, Flipgrid, etc) • Look for your colleagues, other GVSD accounts • Favorite authors, publishers, scholarly journals
#5 Begin posting & advertising! Don't forget to tell people about your platform.... and tell them to follow you! Decide on your audience & brand then start posting! • WHAT do I post? • Professional Accounts • Reshare articles/news of interest professionally • Pictures of especially awesome lessons/student learning opportunities • Links to lesson plans • Contribute to twitter chats • Classroom Accounts: • Homework, Helpful Tips, Reminders • Links to content on canvas • Links to interesting bonus content relating to what's been covered in class • LOTS of pix of your students and what they're up to in class • Motivational/happy • Celebrate your students (wishing happy birthday, congratulating and tagging sports teams on wins, awknowleging your students' successes • Tag other accounts as appropriate (I.e. if your students are studying Handmaids Tale, tweet about that tagging the author and publisher! If your students are using flipgrid, share that and tag @flipgrid, etc • Don’t be afraid to HAVE FUN and be silly. Humor is a great ice breaker.
@gvhslibrary A Case StudyInstagram: https://www.instagram.com/gvhslibrary/?hl=en https://twitter.com/GVHS_LibraryMC
Now let's try it! #1 • Go to your twitter or instagram accounts (if you don't have one, maybe now is a good time to create one! It can even be anonymous!) • Construct a post that includes the following: • A picture • At least one tag • tag me on twitter @gvhs_librarymc or insta @gvshlibrary or you can tag a fellow attendee, or even @gvhspatriots! • At least one hashtag: • Suggestions: #teacherpd, #teacherlife, #edtech, #teachersofinstagram • Bonus points if you actually post or tweet it!!! But it's not mandatory :) • Choose a couple of the suggested accounts or hashtags to search on twitter or instagram • Challenge yourself to follow at least 3 accounts or hashtags (insta) that interest you • Find a twitter chat that interests you. Put the next chat on your calendar and challenge yourself to attend it (even if you just lurk!) #2
Bonus Tools for spicing up your social media • Tools to enhance your posts • Bitmoji – Create your own personal and customized emoji character. These are fun to use and are a great way of branding. Also a good option for teachers who are camera shy! • Canva – a free design tool that lets you create quick and awesome visuals to post to social media. • Picstitch – a free app that lets you stitch pictures together into mosaics. • Boomerang – a free app that lets you create silly 5 second videos which "boomerang" back and forth. • Time Lapse – an option on IOS Cameras that lets you create a fun fast paced video. The opposite of slo-mo (IOS cameras also have slo-mo!) • Repost – a free app that lets you repost from other peoples instagram to your instagram (if they allow it) • Instagram stories – an additional story telling method on instagram that acts like snapchat – you can use filters, stickers, etc to enhance visuals and videos. They disappear after 24 hours. • Instagram highlights – allows you to save your stories in folders. • Twitter Chats – an amazing FREE PD opportunitiy that lets you connect at a specific time and day with other educators to discuss and share relating to a common topic. • Social Bookmarking – use a social bookmarker site to keep the things you find on social media organized and easy to find!
