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Digital Marketing Concepts

<br>If u curious to know about digital marketing, this presentation helps u to understand the concepts of digital marketing. For more information click on this link<br>https://digitalnotesjai.blogspot.com/

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Digital Marketing Concepts

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  1. DIGITAL MARKETING CONTENTS:- INTRODUCTION TO DIGITAL MARKETING. INTRODUCTION TO SEO. DOMAIN. KEYWORDS.

  2. INTRODUCTION OF DIGITAL MARKETING • Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. • Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. • Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase

  3. INTRODUCTION OF SEO • Search Engine Optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. • SEO, involves making sure a website is accessible, technically sound, uses words that people type into the search engines, and provides an excellent user experience, with useful and high quality, expert content that helps answers the user’s query. • Note:- Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic..

  4. TYPES OF SEO Black hat SEO. It will get you where you want to go faster. It is usually less costly because you are taking shortcuts to the top by going against published Google Webmaster Guidelines. In fact, many black hat SEO tactics are specifically spelled out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will be banned from search results or demoted the next time Google updates its ranking algorithm White hat SEO. This techniques, on the other hand, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out as a result. On the upside, white hat SEO carries far less risk and tends to deliver lasting and compounding value over time. 

  5. WHAT IS DOAMIN ? • A domain, in the context of networking, refers to any group of users, workstations, devices, printers, computers and database servers that share different types of data via network resources • There are also many types of subdomains.A domain has a domain controller that governs all basic domain functions and manages network security • A domain name can be a maximum of sixty three characters with one character minimum, and is entered after the protocol in the URL.

  6. KEYWORDS • A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query. • The role of keywords was once very central to the function of search engines. Search engines could crawl sites and, if the keywords were accurate, serve those sites up as search results. However, people began abusing the keyword metadata in an attempt to show up higher in searches, and even to rank in completely unrelated searches. For this reason, the importance of keywords in search engine optimization has been greatly reduced. Keywords are arguably still an important factor, but they are not the only factor in SEO.

  7. TYPES OF KEYWORDS • Short Tail: Short tail keywords like “weight”, “tennis”, “bowling” have no meaning to them. What type of results is someone expecting when they type “tennis” into Google?, who knows, it’s not specific at all, so these can be ignored or as I stated above incorporated into a wider subset. • Long Tail: Long tail keywords are the exact opposite of short tail keywords, usually around 5 words and very specific, something like “how do I improve my backhand tennis swing”. These are super specific but are usually low volume keywords, however these are definitely ones we will look into depending on their search volume and intent. • Medium Tail: These in my opinion are the perfect middle ground between short and long tail keywords, something like “weight loss tips”, again very specific but this time accompanied by a large search volume and buyer intent.

  8. THE END

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