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Exploring Current South African Social Media Trends: Engagement & User Preferences

South Africa's social media landscape is rapidly evolving, with 87% of active users accessing Facebook through mobile devices. Twitter emerges as the "darling" of social media with 5.5 million active users, providing a platform for brand engagement and buzz through contests and flash sales. MXIT sees an impressive average of 400 million daily messages. With 680,000 active Instagram users, trends like "selfies," photos, and hashtags are on the rise. South Africans are increasingly favoring shorter, snappier videos for engagement.

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Exploring Current South African Social Media Trends: Engagement & User Preferences

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  1. Current South African Social Media Trends 87% Active users access Facebookfrom their mobile phones The Darling of Social Media: Twitter 5.5 Million Active Users Brand ‘buzz’ Competitions Flash Sales Engagement Average of 400 million messages on MXIT a day Evolving South African Social Media Trends 680 000 active users Instagram “Selfies” Photos Hashtags# & 1.5 million active users South Africans prefer shorter, snappier videos

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