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Presenter: Ln Donald Lee ( LC Of Kuala Lumpur North )

MEMBERSHIP GROWTH. &. RETENTION. 48 TH MD308 LIONS CONVENTION. 1 st May 2010 - Singapore. Presenter: Ln Donald Lee ( LC Of Kuala Lumpur North ). Assessing your Club. LCI and MD308 membership statistics. Simple, effective strategies for boosting your membership efforts.

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Presenter: Ln Donald Lee ( LC Of Kuala Lumpur North )

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  1. MEMBERSHIP GROWTH & RETENTION 48TH MD308 LIONS CONVENTION 1st May 2010 - Singapore Presenter: Ln Donald Lee ( LC Of Kuala Lumpur North )

  2. Assessing your Club LCI and MD308 membership statistics Simple, effective strategies for boosting your membership efforts. CONTENTS

  3. CONTENTS Four major reasons why members drop 4 Things you should do Effective retention strategies

  4. Are you satisfied with your club’s current membership? Are your present club membership manageable? Will increase in membership, increase the overall performance of the club? ASSESSING YOUR CLUB

  5. New members swell membership ranks Enable club to take on more service projects Infuse new ideas and energies ASSESSING YOUR CLUB Why Do Your Club Needs New Members?

  6. Pride and Image More fellowship and friendship ASSESSING YOUR CLUB Why Do Your Club Needs New Members?

  7. Is your meeting time and place convenient? Is your meeting less expensive? Is the size of the meeting room prohibiting growth? Overall conduciveness? ASSESSING YOUR CLUB EVALUATE YOUR CURRENT LOGISTICS

  8. Are you recruiting enough younger members? Are you actively inviting women to join? Is there a balance in terms of age group? ASSESSING YOUR CLUB DRAW UP A DEMOGRAPHIC PROFILE

  9. Chart your club’s membership loss and gain over the past 5 years. How many members left the club for reasons other than death, relocation or a serious health problem? Is your club losing several members every year? Why? ASSESSING YOUR CLUB

  10. Determine what you have to offer prospective members. Are your programs interesting? Are there opportunity to work on meaningful service projects in the community? ASSESSING YOUR CLUB YOUR CLUB’S PROGRAMS & ACTIVITIES

  11. Is there a chance to meet people from all parts of the world? True club fellowship in which everyone is made to feel welcome. ASSESSING YOUR CLUB YOUR CLUB’S PROGRAMS & ACTIVITIES

  12. Is your club making the efforts to actively promote membership growth? Are you publicising enough? Are you encouraging members to propose prospects to join? ASSESSING YOUR CLUB

  13. Consider your club’s overall attitude towards growth. Do a majority of members think your club is already “just the right size’? Do they want a small or big club? Any negative attitude? ASSESSING YOUR CLUB

  14. LCI MEMBERSHIP STATISTICS Members Clubs Year Countries 1917-1918 1958-1959 1995-1996 2003-2004 2004-2005 2005-2006 1 84 182 193 194 200 800 594,668 1,425,310 1,365,779 1,323,279 1,297,821 25 14,472 43,373 46,232 45,358 45,045 26/10/2014

  15. LCI MEMBERSHIP STATISTICS Members Clubs Year Countries 44,920 44,997 45,645 45,740 201 202 205 1,290,003 1,305,568 1,318,908 1,343,007 2006-2007 2007-2008 2008-2009 2009-2010 ** As at March 2010 **

  16. MEMBERSHIP AS PER CONSTITUTIONAL AREAS AS AT MARCH 2010 Gain/Loss Total Membership Constitutional Area US and affiliates, Bermuda and Bahamas 374,451 -3,859 -207 39,546 Canada South & Central America, Caribbean & Mexico 93,978 -187 -585 269,770 Europe 267,750 10,798 Orient & South East Asia India, South Asia, Africa & Middle East 253,512 17,128 Australia, New Zealand, Papua New Guinea, Indonesia & S. Pacific 44,000 991 26/10/2014

  17. 308 A2 77 323 2,074 96 308 B1 2,996 179 73 1,933 4 308 B2 MD 308 MEMBERSHIP AS AT END MARCH 2010 Gain/Loss Total Clubs Total Membership 1,844 117 72 308 A1 Total Gain623*

  18. 1,343,007 29.3 45,740 Global 1,844 25.6 72 308 A1 308 A2 77 26.9 2,074 96 308 B1 2,996 31.2* 73 1,933 26.5 308 B2 AVERAGE MEMBERSHIP PER CLUB AS AT END MAR 2010 Average Total Clubs Total Membership

  19. Membership Growth is the responsibility of every club member but as a club president, you must set a Goal and create an action plan. Define your target group. Get every member to compile a prospect list.

  20. Simple, Effective Strategies For Boosting Your Membership Efforts

  21. Never underestimate the power of public relations. Be sure to publicise your club’s activities. RECRUITMENT

  22. 26/10/2014

  23. Always have your club’s brochures available at public events. Have an ‘Invite A Friend’ night during one of your club’s meeting. RECRUITMENT

  24. Encourage members to bring a friend or prospect to help out during one of your club’s service activities. Hold a membership open house. Lions information night. Produce a club e-newsletter and mail a copy to all your friends and associates. RECRUITMENT

  25. Business Card: member’s name, phone contact, club’s name and meeting date and venue. ‘Lions Club of K. L. North’ meets here ….. Challenge your members to meet a specific recruitment goal for the year. Conduct a quarterly review of your club’s membership recruitment. RECRUITMENT

  26. RETENTION

  27. 4 MAJOR REASONS WHY MEMBERS DROP? Not working together - will affect the ability of a club to form a productive and cohesive group. Lengthy and boring meetings. Club politics or Cliques – breaking them down will make your club environment welcoming and productive.

  28. 4 MAJOR REASONS WHY MEMBERS DROP? Lack of involvement – engage new members in activities that interest them and allow them to take on leadership roles.

  29. 4 THINGS YOU SHOULD DO LOOK close at the current state of your club. LISTEN to input from fellow club members. LEARN where problem areas exist. RESPOND by implementing appropriate changes.

  30. EFFECTIVE RETENTION STRATEGIES MEETINGS – be punctual and be in control of the meeting. Give Lions tasks they will enjoy and get them involved. Show members you care – remember their birthdays, anniversary, etc. Keep in touch with members – email, sms, minutes of meeting, e-newsletter, etc.

  31. 4 MAJOR REASONS WHY MEMBERS DROP? Bond your club through good social activities or fellowship. Give thanks and praise when due. Deal promptly with conflicts.

  32. SUMMARY MEMBERSHIP GROWTH Assessing your Club LCI & MD308 membership statistic Simple, effective strategies for boosting your membership efforts.

  33. SUMMARY RETENTION Four major reasons why members drop 4 Things you should do Effective retention strategies 37

  34. Your accomplishments as Club President will live on for many years. They will be your personal legacy to future generations of Lions.

  35. MEMBERSHIP GROWTH & RETENTION 48TH MD308 LIONS CONVENTION 1st May 2010 - Singapore Presenter: Ln Donald Lee ( LC Of Kuala Lumpur North )

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