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News judgment. Deciding what to cover. Decisions, decisions …. There are several news values we use when deciding what to cover as news. Selecting coverage topics is subjective – it is an art, not a science. There are no measurable specifics that help us decide newsworthiness.
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News judgment Deciding what to cover
Decisions, decisions … • There are several news values we use when deciding what to cover as news. • Selecting coverage topics is subjective – it is an art, not a science. There are no measurable specifics that help us decide newsworthiness.
It may not be popular • What we cover as news may not be something people like. • It is sometimes unpleasant. • Stories can have a real and sometimes immediate impact on people and society at large.
Common news values • Conflict • Currency • Impact • Prominence • Proximity • Timeliness • Human Interest • Unusual
Conflict • News coverage often involves disputes: Court cases, political fights, zoning disputes, land use, etc. • Coverage sometimes seen as negative, but often provides us with differing points of view. • Drama • Politics and sports
Currency • Some events are newsworthy because they are current and ongoing. • For example:- Federal health care debate- Senate race in Massachusetts- Conan O’Brien, Jay Leno, NBC mess- Brangelina divorce?
Impact • An issue that has a wide-ranging consequence for the audience. • For example:- Tax changes. Tuition increases.- Parking on CMU campus.- Severe weather.- Health care breakthrough.
Prominence • Well-known public figures can generate news based on their celebrity status. • Some people may be prominent within your coverage area, but not well-known everywhere. For example:- Kathy Wilbur, Dan Enos, Dan LeFevour
Proximity • Events that happen within your local coverage area. Close to home. • What is local?- Events that happen within the physical coverage area.- Events that are of interest to people in the coverage area. For example: oil, sugar beets, alternative energy, the auto industry …
Timeliness • The “new” in news. • News decays over time. More people are going to find out about things as time goes on. • In today’s world, timeliness is more important than ever for the media.
Human interest • Stories about specific people and interesting qualities or conditions related to their lives. • Overcoming obstacles. Dealing with difficult circumstances. Medical challenges. • An 8-year-old who constantly gets stopped for being on the “no-fly” list.
Unusual • Things that are out of the ordinary. • May be hobbies or areas of interest. • Oddities. • Old rule of thumb – if a dog bites a man, it’s not news. If a man bites a dog, that’s news. • Can be fun, humorous stories.
Beyond news values • Some other practical considerations that we take into account when deciding what to cover: • Were people killed or injured in the event? Death and injury are usually the most important parts of an event. • Was property damaged? Fires, vandalism, weather, etc.
Continued … • How many people were involved? More people involved = greater news interest on the part of the audience. • For example:- A storm that knocks out electricity to 60,000 people is of more interest than one that sidelines 60 people.- City commission rezones a piece of property and raises city sales tax. Which one affects more people?
Money, money, money • The amount of money involved in a story is important and interesting to readers. • Taxes, public works, roads, new buildings, tearing down old buildings. What is the cost? Who is paying? • Corporate profits, jobs, economy. • Cost of living and quality of life issues.
Different points of view? • The news value of conflict often involves differing points of view. • We try to give voice to all legitimate points of view on the issues. • Not every single point of view always has to be given equal treatment. But we should give all legitimate points of view an opportunity to be heard.
Of audience interest • Some topics are of more interest to your specific audience, due to proximity, conflict, impact, etc. • For example, here in mid-Michigan:- Higher education. Native American community. Casino. Oil interests. Agriculture. Wood chippers. Refrigeration equipment.
To summarize • We use the news values to decide what to cover, and what to emphasize in our coverage. • We need to know our audience and our communities to know what types of coverage they are looking for. • We’re always making decisions.