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Telstra

These are my slides from the 2015 Telstra Summit in Sydney before 1100 people.

shelisrael
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Telstra

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Presentation Transcript

  1. #telstrasummit

  2. LETHAL GENEROSITY Gives customers the best possible experience, while destroying competitive efforts.

  3. Lose to Gain

  4. MOLSON CHALLENGE

  5. The North Face

  6. MILLENNIALS

  7. CONVERGENCE

  8. MILLENNIAL CUSTOMERS  50 years  Friends trump brand  Always, always on

  9. MILLENNIAL EMPLOYEES • ‘Trust me 1st’ • Facebook challenge • Culture change • New clients

  10. CONTEXTUAL COMPETITORS

  11. WHAT’S TO SHARE?  Software beats bricks  Experience > brand  Powershift to buyer

  12. Cause-Based Competitors

  13. WHAT’S A BRAND TO DO?

  14. DON’T BEAT. JOIN.

  15. OMNICHANNEL RETAIL

  16. COMING SOON!

  17. PINPOINT MARKETING Technology-enhanced experiences based on customer ‘who, where & what.’

  18. THE HUMAN FACTOR ‘At the end of the day it isn’t about technology it’s about people.’ --Tyler Douglas, CMO, VisionCritical

  19. Shel Israel Author. Speaker. Nice Guy. http://shelisrael.com

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