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Winning with Hispanic Viewers: Marketing Insights from Music Shows

Discover the marketing opportunities in music shows to reach Hispanic audiences. Premier events like Premios Billboard 2011 and American Music Awards attract more Hispanic viewers, making them a key demographic. Leverage data from Nielsen to target Hispanic audiences effectively and improve success rates in major cities like New York and Miami. Identify top-ranking award shows for Hispanic viewership and adapt strategies for higher engagement. Stay informed about audience demographics for shows like American Idol, Latin Grammy Awards, and NBC's The Voice to optimize marketing campaigns.

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Winning with Hispanic Viewers: Marketing Insights from Music Shows

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  1. 2011-2012 Marketing Opportunities

  2. Music Shows & SpecialsHave Great Success With Hispanics Premios Billboard 2011 attracted 11% more Hispanic A18-49 13% of the American Music Award viewers were Hispanic Reached over 6.6 million total viewers 19% of the 2010 MTV’s Video Music Award viewers were Hispanic #1 regardless of language in New York and Miami in A18-49 and A18-34 Fox’s American Idol audience is 8% Hispanic Among Hispanic P18-49, Latin Grammy’s rank #1 among award shows. Grammy’s #6 NBC’s The Voice audience is 10% Hispanic Source: Nielsen NPower, NPM-NPM-H, P18-49, ’10-’11 SSN TD (Through 6/20/11), Based on IMPSimmons NCS/NHCS Winter 2011 Adult Survey 12-Month

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