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Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy

Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy

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Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy

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  1. Search Engine Optimization Basics: Tips and Tricks for Building an Effective SEO Strategy Bill Balderaz Webbed Marketing

  2. Webbed Marketing • A full service web marketing organization • Clients include: Cardinal Health, Dominion Homes and YUM Brands, Ohio Dominican, Moochie and Co., Birds Eye Foods • Creators of the Webbed-O-Meter, the first tool to measure online “Buzz” • Measurable results

  3. What is SEO? SEO: Search Engine Optimization Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…) Marketing your website

  4. Why does my company need SEO? Majority of traffic to your website is driven from the search engines

  5. Organic vs Paid Search Paid Search Organic Search

  6. What do search engines care about? Onsite Offsite Technical Stuff Voodoo

  7. Onsite Optimization • A lot of relevant, descriptive, free, updated and original content • Use of keyword in body copy • Headers, bold, and link text • Killer title tags • Keyword Use in URL • Alt Tags • Internal Linking • External Linking

  8. Offsite Optimization Quality of links Number of links Relevancy of links Growth of links Age of link Text surrounding link Anchor text

  9. Technical Stuff Age of domain Meta description Meta tags Domain Extension PageRank Accessibility

  10. Voodoo Historical performance (time on page, clicks, Analytics) Semantic Association “Manual Authority”

  11. Onsite Optimization Highest level of control Most immediate impact Lowest resource requirement

  12. A well optimized page… Title tag Repetition of keywords Alt tags

  13. Keyword Ranking

  14. Text heavy, keyword rich, original content

  15. Keyword Ranking

  16. Use of Keyword in Body Copy

  17. Keyword Ranking

  18. Headers, bold, and link text

  19. Keyword Use in URL

  20. Keyword Use in URL?

  21. Keyword Ranking

  22. Killer Title Tags

  23. Online Personal Training

  24. Alt Tags

  25. Keyword Ranking

  26. Internal Linking

  27. A Word about the Wiki • Why Wikipedia is damn near perfect for SEO

  28. Wikipedia Title Tag Meta Description

  29. Wikipedia

  30. Your Examples