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Basic Human Values :
 Theory , Measurement , and Applications

Basic Human Values :
 Theory , Measurement , and Applications. Shalom H. Schwartz. Varisara P. 5080259 Franziska B. 5380413 ThitikaS. 5080422 FebrinaL. 5380431 ShihHan H. 4980016. Content. Introduction Schwartz Theory of Basic Values The Nature of Values The ValuesTheory.

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Basic Human Values :
 Theory , Measurement , and Applications

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  1. Basic Human Values:
Theory, Measurement, and Applications Shalom H. Schwartz Varisara P. 5080259 Franziska B. 5380413 ThitikaS. 5080422 FebrinaL. 5380431 ShihHan H. 4980016

  2. Content • Introduction • SchwartzTheory of Basic Values • TheNature of Values • TheValuesTheory

  3. Introduction • Widespreaduse of values different conceptions • Hard to agreeupononeconception of basicvalues • Schwartzwants to fillthisgap

  4. SchwartzTheory of Basic Values • Basic valuesthatpeople in all culturesrecognize • Conflictand congruences • NOT relative importance • Twodifferent instrumentsformeasuringvalues

  5. The Nature of Values • Everyindividualrankstheirvaluesdifferently • Theorycontains of sixmainfeatures of all values • Valuesarebeliefs • Valuesrefer to desirablegoals • Valuestranscendspecificactions and situations • Valuesserve as standardsorcriteria • Valuesareorderedbyimportance • Therelative importance of multiple valuesguidesaction

  6. TheValuesTheory - Definesten broadvalues and themotivationthatunderlinesthem - Theyarelikely universal • Self-Direction • Stimulation • Hedonism • Achievement • Power • Security • Conformity • Tradititon • Benevolence • Universalism

  7. Thankyouforyourattention

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