2. On June 29*, 2009 the City Commission unanimously said YES to fairness and equality for all people in Kalamazoo when they added gay and transgender people to existing non-discrimination protections in the city. Then a small group of petitions challenged these basic protections and sent them to a vote by the people of Kalamazoo. *The timeline for passage happened before and after this date… Ordinance 1856 Issue

3. Field Focused Campaign List building Interracial work Faith outreach Kalamazoo focused Field Plan drafted by Jon Hoadley and Trystan Reese Field Director: Trystan Reese Targeted Communication Audience Appeal to target audience Move from YES voters Build messaging plan around target audience Stay positive Communication Plan drafted by Christine Callsen Plan: overview

4. 12,700 total votes 7,671 YES votes 4,732 NO votes 22.8% voter turnout results

5. Staff 30 total staff 783 unique volunteers 21 steering/advisory committee members Field Voter ID Goal: 11,000 YES voters Actual: 8,104 75% high propensity voters GOTV Goal: 7,000 phones, 4,000 doors Actual: 12,000 phones, 5,000 doors Budget Final income – $329,189.19 Media Total media buy – $95,516 Four TV ads produced Three radio ads produced Limited earned media Plan: what it tOOK