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The F-Club’s Pie Quest Project

The F-Club’s Pie Quest Project. Foods – 1 st , 2 nd , 4 th , 7 th , & 8 th Hours. Location: Winston-Salem, North Carolina. Winston-Salem’s majority population falls between ages 22 to 64, with the average household income falling just slightly under the national average.

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The F-Club’s Pie Quest Project

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  1. The F-Club’s Pie Quest Project Foods – 1st, 2nd, 4th, 7th, & 8th Hours

  2. Location: Winston-Salem, North Carolina Winston-Salem’s majority population falls between ages 22 to 64, with the average household income falling just slightly under the national average. This town has seen significant growth in population over the past 10 years, making it the 30th largest metropolitan area in the USA. I chose Winston-Salem because it not only has a large city, but many surrounding suburbs that make up it’s metropolitan area. Recently, with the merge of Wachovia and Wells Fargo, the company has decided on Winston-Salem to be the home of its Special Services Group, providing more than 100 jobs. Winston-Salem’s Chamber of Commerce also makes a point to support local businesses and assist them in their growth. For a city whose growth has been continually expanding, maintaining strong average income levels, supporting local businesses, and home to many residents and post-secondary institutions, Winston-Salem seems like the perfect fit for my new pie shop.

  3. Pies With Poise Brown -Evokes a sense of strength and reliability. -Brings the mind a feeling of warmth, comfort, and security. -Natural and down-to-earth. • Pink • -Associated with love and romance. • -Has a calming effect. My pie shop’s name will be displayed on a canopy coming out from the store front. The canopy will have a wave-like bottom and sides, with vertical stripes of light cream and white as a background. Underneath the canopy, lights will be fixated to illuminate through the canopy during the evening so the store will always be easy to recognize. The shop name will also be on the store-front window with simple and classy embellishments around it. The colors I chose were based upon a favorite color combination of mine and by the psychology behind these two colors. Also, with “poise” having a classy and self-assuring description, I felt the colors and design of the shop’s name complimented it well.

  4. Equipment Name: Channel 20 Pan Aluminum Pan Rack Price: $110 x’s 2 = $220 Function: Store pies in Purchased From: Food Service Warehouse Name: Axis 30 qt. dough floor-standing mixer Price: $3,104 Function: Mix large amounts of dough; for making large quantities of pie dough Purchased From: Food Service Warehouse Name: Doyon 12 Pan Electric Combination Oven/Proofer Price: $8,909 Function: Bakes and proofs pies (allows a air-tight place for dough to completely rise) Purchased From: Name: Hamilton Beach 7qt. counter mixer Price: $528 Function: Mix smaller amounts of dough; will practice new or smaller recipes using this • Purchased From: Food Service Warehouse Name: Turbo Air 78” 3 Door Reach-In Refrigerator Price: $3,126 Function: Refrigerate pies/ingredients/dough Purchased From: Food Service Warehouse Name: Tekna – 52” Glass Door Combo Cooler/Freezer Price: $3,237 Function: Refrigerate completed pies in an easy to view, accessible location Purchased From: Name: DoughPro Roller Price: $2,834 Function: Rolls out dough to preferred thickness; eliminates need for rolling with a rolling pin Purchased From: Food Service Warehouse Name: True – 51” Curved Glass Refrigerated Baker Display Price: $6,744 Function: Insulated, energy efficient display case for refrigerated pies; easy viewing for customers • Purchased From: Food Service Warehouse

  5. Equipment Name: Alegacy – 16lb. Analog Baker’s Dough Scale Price: $329 Function: Weigh dough • Purchased From: Food Service Warehouse Name: Jet Tech – 20 Rack Countertop Dishwasher Price: $2,036 Function: Wash supplies used in cooking Purchased From: Food Service Warehouse Name: Cal-Mil – 3-Tier Chrome-Plated Pie Rack Price: $18 Function: To store completed pies or pies ready to have toppings up on Purchased From: Food Service Warehouse Name: World Cuisine – Lattice Dough Round Press Cutter Price: $27 Function: Press out the top of pies in desired pattern • Purchased From: Food Service Warehouse Name: Turbo Air – 30” x 18” work table Price: $90 x’s 3 = $270 Function: Used for creating and making pies Purchased From: Food Service Warehouse Name: Alegacy 6 Slice Pie Marker Price: $3.50 x’s 2 = $7 Function: Set for any diameter pie for consistent sizing and slicing • Purchased From: Food Service Warehouse Name: PVI – 3 Shelf Aluminum Shelving Unit Price: $139 x’s 2 = $278 Function: Purchased From: Name: Royal Industries – 6” Stainless Steel Dough Scraper Price: $2.35 x’s 2 = $4.70 Function: Helps clean-up the mess left on counters by dough Purchased From: Food Service Warehouse

  6. Equipment Name: Browne-Halco – 1.5” Flat Pastry Brush Price: $1.07 x’s 2 = $2.14 Function: Spreading butter/eggs on dough • Purchased From: Food Service Warehouse Name: Carlisle – 9” Pie Pan Set of 24 Price: $133 x’s 3 = $399 Function: To bake pies in • Purchased From: Food Service Warehouse Name: Alegacy 11 ¾” Serrated Edge Pie Server Price: $4.20 Function: Purchased From: Food Service Warehouse Name: Royal Industries – 10 ¾” Stainless Steel Pie Server Price: $4.05 Function: • Purchased From: Food Service Warehouse Name: Browne-Halco – 2” Flat Pastry Brush Price: $1.19x’s 2 = $2.38 Function: Spreading butter/eggs on dough • Purchased From: Food Service Warehouse • Name: World Cuisine - 17 3/4" Poly/Nylon Pastry Bags Price: $33/case (6 in a case) Function: Decorating pies • Purchased From: Food Service Warehouse Name:Matfer 16”x12” Nonstick Baking Mat Price: $15.80 x’s 4 = $63.20 Function: Rolling and kneading dough • Purchased From: Food Service Warehouse Name: Winco – 24 Piece Decorating Set Price: $12.80 Function: Decorating pies • Purchased From: Food Service Warehouse

  7. Equipment Name: Alegacy – 4 qt. stainless steel mixing bowl Price: $3.40 x’s 6 = $20.40 Function: Mix ingredients • Purchased From: Food Service Warehouse Name: Alegacy - 4 stainless steel measuring cups Price: $3.80x’s 4 = $15.20 Function: Measure dry ingredients • Purchased From: Food Service Warehouse Name: Pyrex 2 cup measuring cup Price: $24/case (6/case) Function: Measure liquid ingredients Purchased From: Food Service Warehouse Name: Alegacy – ¾ qt. stainless steel mixing bowl Price: $3.10 x’s 3 = $9.30 Function: Mix smaller amounts of ingredients or use as a prep cup • Purchased From: Food Service Warehouse Name: Alegacy - 6 cup stainless steel flour sifter Price: $15.10 Function: Sift flour • Purchased From: Food Service Warehouse Name: 10” Rubber scrapper Price: $1.10 x’s 5 = $5.50 Function: Mix ingredients, scrape side of bowls • Purchased From: Food Service Warehouse Name: Thunder Group – 15” wood rolling pin Price: $7.60 x’s 3 = $22.80 Function: Roll dough • Purchased From: Food Service Warehouse Name: Carlisle – Full size sheet pan Price: $187/case (12/case) Function: Hold pies to be placed on pan rack • Purchased From: Food Service Warehouse

  8. Equipment • Name: Mercer Cutlery – 5 piece knife set • Price: $142.40 • Function: To cut ingredients for pies • Purchased From: Food Service Warehouse • Name: Stainless steel pastry blender • Price: $4.98 x’s 4 $19.92 • Function: To cut in shortening to flour • Purchased From: Cooks Dream.com • Name: Alegacy - 9”x6” wood cutting board • Price: $7.40 x’s 2 $14.80 • Function: Cut ingredients • Purchased From: Food Service Warehouse • Name: Ingredient bin • Price: $19.99 x’s 3 = $59.97 • Function: To store large amounts of dry ingredients • Purchased From: Target • Name: Dexter-Russell – 3 ½” spreader • Price: $3.29 x’s 2 = $6.58 • Function: Spread toppings to pies • Purchased From: Food Service Warehouse • Name: Pelouze – Digital Timer • Price: $17.76 x’s 2 = $35.52 • Function: To cut ingredients for pies • Purchased From: Food Service Warehouse

  9. Budget Total Budget Available = $40,000 Money Used = $32,770.96 Money Left Over For Ingredients and Other Supplies = $7,229.04

  10. Red Velvet Pie I chose Red Velvet Pie as my specialty pie first, because I love red velvet cake. Second, I think of velvet as very smooth and luxurious, which is something that fits the name of my pie shop well. Red Velvet is usually a cake, but with my creative designs and pie-making talent, I have created this new specialty pie! • Ingredients • -Flour - structure • -Vegetable shortening – tenderness & flavor • -Baking soda – leavening agent • -Vinegar –moisture • -Buttermilk – liquid – moisture; acid • -Cocoa - flavor • -Red food coloring - color • -Vanilla extract - flavor • -Salt - flavor

  11. Advertisement Pies With Poise My main advertising choice to start my business out with will be with flyers. I will have them handed out in the local mall, as well as have smaller versions of this flyer in local flower shops with permission of store managers. I will also mail them to small catering businesses in the area. In the front of my store I will have a place where flyers can be picked up as shoppers are walking past my pie shop. NEW! Specialty Pie Shop *Gourmet Selections *Custom Design *Memorable Experience *Unique Creations Bring this in and receive 10% off your first Pies With Poise purchase!! Location: 331 North Trade Street, Downtown Winston-Salem

  12. References • Demographics Information • http://en.wikipedia.org/wiki/Winston-Salem,_North_Carolina • Color Choices • http://psychology.about.com/od/sensationandperception/a/color_brown.htm • Equipment • http://www.foodservicewarehouse.com/kitchen/baking-supplies/c1850.aspx • http://cooksdream.com/ • www.target.com

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