Product training Palomba - Furniture • LB Marketing & Product Management Furniture – Philipp Leibundgut & Chris Whinyates / 23.September 2010, version 2
Contents • General information • Product range • Colours • Article numbers • Sales arguments • Pictures
1. General information • Background / Motivation / Challenge • The market has shown that there is a need for: • An introduction of the Palomba furniture in white. A key mainstream colour. • To offer vanity units for directly under the famous Palomba “organic” countertop basins. • Furthermore Laufen has a special space saving siphon which will also be included in the Palomba collection.
1. General information Story ceramic design: ORGANIC BATHROOM. Palomba Collection recounts the same old struggle between water and materials, amplitude and emptiness. Intense, gentle and natural forms that evoke inlets, small lakes, rocks smoothed for millennia by the ceaseless motion of the sea. Nature comes into our homes, completely reinvigorating our daily lives.
1. General information Suplier:Fräfel, Switzerland Launch : September 2010 (Cersaie) Start of Sales: October 2010
2. Palomba – Vanityunits • Vanity unit 800 • 795 x 432 x 495 mm • 4.2211.0. with space saving siphon for wb 8.1480.4 • 1 drawer • Vanity unit 1200 • 1190 x 432 x 495 mm • 4.2212.0. with space saving siphon for wb 8.1480.6 • 2 drawers • Vanity unit 1600 • 1585 x 432 x 495 mm • 4.2213.0 with space saving siphon for wb 8.1480.8 • 3 drawers
2. Palomba – Vanityunits • Vanity unit 400 • 400 x 350 x 440 mm • 4.2023.5 with space saving siphon • Open at the top and rear • 1 drawer • Vanity unit 400 • 400 x 350 x 440 mm • 4.2023.6 with space saving siphon • Open at the top and rear • 2 drawers
3. Colours • White 820 (new also for existing furniture range) • Makassar 525 • Oak 535
5. Sales arguments – Surface The removed washtop makes the furniture together with the vanity unit very light. The surface is a 1mm laminate panel which is very scratch, water and UV resistant. (high quality) The aluminium handle and the aluminium decor edge combined give the furniture its Palomba characteristics – reduced design with a nice and rich feeling.
5. Sales arguments – Fittings / interior organisation • Shelf: • Removable shelf to utilize the whole space in the furniture • Fittings: • The drawer has metallic sides with integrated soft close. • The fittings of the drawer are supplied by the company Blum from Austria. • Blum is a very established company for fittings with a high quality standard. The benefits: There is a better slide-out and they have a longer life cycle than with cheaper systems. It is also very easy to adjust the drawer.
5. Sales arguments – Fixation system • Fixation system: • For the installation we use an adjustable 3D fitting / fixation system. • It is one of the easiest ways to fit the furniture on to the wall. The benefits: It is logical and simple for the installer. Everything is described within the provided mounting instruction.
5. Sales arguments – Space saving siphon • Space saving siphon • 8.9424.0.000.000.1 • Innovation: Viega has modified a standard siphon to fit to the Laufen needs. • We have the exclusive selling rights for this product for one year. USP! • The set includes all pieces to complement the whole Laufen range in all dimensions. It is automatically included with the furniture of Palomba. The benefits: No cut-out anymore in the drawers. The consumer has more space in the drawer.
5. Sales arguments – Space saving siphon Position / situation of the space saving siphon (vanity unit Palomba)
5. Sales arguments – Summary • Advantages in summary: • Top price-performance ratio • Available in three different surface colours • No cut-out in the drawers with the new space saving siphon – USP! • Soft close drawers in white with first class metallic sides • Removable shelf to utilize the whole space in the furniture • 3D fixation system