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  1. Advertising History Meeri Sild

  2. 1477 First handbill advertisement in England • 1622 First English newspaper advertisement • 1704 First newspaper advertisement in America

  3. 1830s Penny press gets heavy advertising support • 1869 Rowell & Ayers publish newspaper directories for advertising • Late 1800s Printing technology allows visually appealing ads • Late 1800s Magazines provide vehicle for mass national advertising

  4. Late 1800s Advertising agencies grow in importance • 1922 First radio advertisement • 1930s Radio advertising booms as audience grows

  5. 1950s TV replaces radio as national ad medium • 1971 Cigarette advertising banned from TV • 1970 More than 300 universities offer PR courses • 1980s Cable grows as segmented ad medium

  6. Look at the examples and write down: A. What is advertised? B. When was the advertisement made?

  7. 1.

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  11. 5.

  12. 6.

  13. 7.

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  17. 11.

  18. 12.

  19. Answers • 1. 1920 – soap • 2. 1926 – shampoo • 3. 1929 – radio • 4. 1956 – radio • 5. 1944 – television • 6. 1956- television

  20. 7. 1949 – aeroplane • 8. 1954 – airlines • 9. 1949 – ship • 10. 1954 – cruise • 11. World War II • 12. World War II

  21. Task: • Think – how advertisements have evolved nowadays • Find some examples of modern advertisements • Find some famous advertising slogans

  22. References: • http://www.abacon.com/folkerts1/ch15dl.html • http://scriptorium.lib.duke.edu/adaccess/ • http://www.lib.umd.edu/LAB/BIBLIO/bib-adv.html

  23. The End

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