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hero pleasure

It was the first scooter produced and received quite favourably by Hero Honda, typically a motorcycle company

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hero pleasure

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  1. hero pleasure It was the first scooter produced and received quite favourably by Hero Honda, typically a motorcycle company. It sold 40,000 units a month as of 2013, and is second only to the Honda Activa in the rapidly rising scooter market.

  2. At a marketing level, rather than at a commodity level, The hero Pleasure was unique. With the company tagline "Why should boys have all the fun?" conceived by team FCB-Ulka, it was marketed dramatically as a women's scooter. It therefore divided the overall scooter segment, with offerings being positioned either exclusively male or female. Thus The Enjoyment carved a niche for itself and easily grabbed nearly 17% of the industry in a brief span of time.

  3. Features • The Pleasure has a 102 cc (6.2 cu in) engine with a variable drive transmission system and a suspension system for the swingarm engine. • In 2013, the Pleasure saw a range of changes, including a Pleasure limited edition and the Brand New Pleasure.

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