1 / 12

Radio Bargaining Team Negotiations and Strategy Update

Read the latest developments on RRC contract ending, price increases, and the Bargaining Team's strategy. Learn about the lessons learned and the current status of negotiations.

sileas
Télécharger la présentation

Radio Bargaining Team Negotiations and Strategy Update

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Station Resource Group

  2. Station Resource Group

  3. This time last year . . . • RRC contract ending • No communication • Expectations of massive price increases – up to $12 million from public radio • No sense of who will speak for stations Station Resource Group

  4. The Bargaining Team • Joanne Church, RRC • Dave Edwards, WUWM • Jennifer Ferro, KCRW • Debra Fraser, KUHF • Vince Gardino, WNYC • Roger LaMay, WXPN • Cory Lewis, WBUR • Tim Roesler, MPR|APM • Kimberly Sparrow, KQED • Scott Williams, KJZZ/KBAQ Station Resource Group

  5. The Bargaining Team • Joanne Church, RRC • Dave Edwards, WUWM • Jennifer Ferro, KCRW • Debra Fraser, KUHF • Vince Gardino, WNYC • Roger LaMay, WXPN • Cory Lewis, WBUR • Tim Roesler, MPR|APM • Kimberly Sparrow, KQED • Scott Williams, KJZZ/KBAQ Station Resource Group

  6. Our Position • Umbrella deal through the RRC • Affordable price • Respondent level data Station Resource Group

  7. PPM now live in Philadelphia and Houston • Top 10 markets in 2008 • Next 20 in 2009 • Metros only • Single data tool • Arbitron wants more . . . from everybody Station Resource Group

  8. Current Status • Price point • Narrows for overall system: $6 million • Still huge for individual PPM stations: 2 to 10 times • RRC back in picture • No respondent data Station Resource Group

  9. Current Strategy • Model still not workable financially • Need to recast the conversation • Move to top of the company • A deal by end of year Station Resource Group

  10. Lessons Learned • Success of our top performers is “on the radar screen” • Desire to treat these stations differently and capture significant revenue from them Station Resource Group

  11. Lessons Learned • Strong continuing bond among stations • No entity that represents the stations in these kinds of transactions Station Resource Group

  12. Station Resource Group

More Related