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TTUSD SCHOOL BOARD COMMUNICATION WORKSHOP

On October 21, 2009, TTUSD held a communication workshop emphasizing the importance of transparency and positive messaging. Participants discussed strategies to improve district communication, including leveraging Switchback for cost-effective public relations and marketing solutions. Key initiatives included enhancing the TTUSD web page for better community engagement, developing two-way communication channels, and involving advisory groups such as the Community Budget Committee. Future projects aim to create informative publications and utilize technology for improved outreach.

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TTUSD SCHOOL BOARD COMMUNICATION WORKSHOP

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  1. TTUSD SCHOOL BOARD COMMUNICATION WORKSHOP October 21, 2009

  2. INTRODUCTION • Upon arriving at TTUSD one of the most consistent messages was the need to do a better job of communicating. • Emphasize positive aspects of district • Create transparency in the budget • Two-way communication

  3. Switchback Public Relations + Marketing, Inc. • Most School Districts Employ a Staff Member to Coordinate Communication • Switchback is Less Expensive and We Get Benefit of 5+ Employees

  4. Switchback Update • Report of Deliverables • Projects Currently Working On • Ideas for the Future

  5. TTUSD Web Page • Use Over the Past Year • Business Department Use • Updates/News • Site Web Pages

  6. TTCTV • Update • Future Possibilities

  7. Connect Ed • Voice • Email • Site Messages • District Messages

  8. Advisory Groups • Community Budget Committee • Parent Advisory Council • Business Advisory Council • Community Budget Forums • Two-Way Communication

  9. Publications • Budget Primer • Other Possibilities

  10. Sierra Sun • Student Sports Reporters • Other Student Opportunities

  11. Next Steps • Directions For Future Marketing Efforts

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