TTUSD SCHOOL BOARD COMMUNICATION WORKSHOP
On October 21, 2009, TTUSD held a communication workshop emphasizing the importance of transparency and positive messaging. Participants discussed strategies to improve district communication, including leveraging Switchback for cost-effective public relations and marketing solutions. Key initiatives included enhancing the TTUSD web page for better community engagement, developing two-way communication channels, and involving advisory groups such as the Community Budget Committee. Future projects aim to create informative publications and utilize technology for improved outreach.
TTUSD SCHOOL BOARD COMMUNICATION WORKSHOP
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Presentation Transcript
TTUSD SCHOOL BOARD COMMUNICATION WORKSHOP October 21, 2009
INTRODUCTION • Upon arriving at TTUSD one of the most consistent messages was the need to do a better job of communicating. • Emphasize positive aspects of district • Create transparency in the budget • Two-way communication
Switchback Public Relations + Marketing, Inc. • Most School Districts Employ a Staff Member to Coordinate Communication • Switchback is Less Expensive and We Get Benefit of 5+ Employees
Switchback Update • Report of Deliverables • Projects Currently Working On • Ideas for the Future
TTUSD Web Page • Use Over the Past Year • Business Department Use • Updates/News • Site Web Pages
TTCTV • Update • Future Possibilities
Connect Ed • Voice • Email • Site Messages • District Messages
Advisory Groups • Community Budget Committee • Parent Advisory Council • Business Advisory Council • Community Budget Forums • Two-Way Communication
Publications • Budget Primer • Other Possibilities
Sierra Sun • Student Sports Reporters • Other Student Opportunities
Next Steps • Directions For Future Marketing Efforts