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Branding | Is it right for your business?

Having trouble connecting with your target audience? Maybe your branding isn't up to the mark. Here's how you can take your brand up a notch.

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Branding | Is it right for your business?

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  1. BRANDING the right thing to do for your business? SIMPLEPLAN MEDIA

  2. INTRODUCTION Businesses come and go but brands last forever Your brand value could be worth millions of dollars, but to reach this stage or remain as such, it needs ‘continuous branding’ Thus, whatever you do to create a brand and its presence in the market or your customer’s mind, culminates in branding.

  3. WHY BRANDING? Your brand is the result of how people perceive it, and a large share of this perception depends on branding Branding requires telling your side of the story to communicate the 'brand purpose' and 'brand promise' to the masses Consistent branding leads to the creation of an army of loyal evangelists

  4. MAKE YOUR BRANDING STAND OUT BY ADVERTISING WHATS RELEVANT & UNIQUE UPDATE PRICING TO INFLUENCE BRAND IMAGE WIELD SOCIAL MEDIA AS A TOOL DONT STOP AT PACKAGING CONSIDER EMPLOYEE BRANDING

  5. ADVERTISING WHATS RELEVANT & UNIQUE Advertising is a common practice when it comes to branding. With numerous products of the same kind exhibiting similar values, your brand can lose its identity. It's only relevant that your branding practice revolves around the unique aspects of your brand.

  6. CONSIDER EMPLOYEE BRANDING Besides packaging and advertising, employee branding alternative available to make your brand more appealing. is another The aim is to transform your staff from regular employees to brand ambassadors Zappos, the online retail company is infamous for its positive company culture with discounted drinks and other perks that satisfy employees and charm customers.

  7. BRANDING doesn't stop at packaging The packaging of your brand has a lot to do with branding but that’s not all there is to it. Packaging poses as just another pitstop and contributes to brand building. Anti-smoking cigarette packs from Reynolds and Reyner come in the shape of a coffin

  8. UPDATE PRICING TO INFLUENCE YOUR BRAND IMAGE Pricing can affect your brand image as your customers associate your brand with its market price. WEILD SOCIAL MEDIA AS A TOOL Whether it’s engaging your loyal customers or targeting new ones, social media provides brands with a platform to connect with people.

  9. CONCLUSION Branding is equivalent to nurturing a brand and ensure its longevity. Regardless of how your brand is perceived, it constantly needs to be molded Never compromising from your inherent message or purpose while being relevant to the changing times, is what branding is all about.

  10. THANK YOU SIMPLEPLAN MEDIA

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