FBID Proximity Judy Chang Lola Feiger Mike Shyu Crowd Sourced City: FINAL REVIEW December 15, 2010

1. Does proximity matter to the fashion design process? FBID Proximity Judy Chang Lola Feiger Mike Shyu Crowd Sourced City: FINAL REVIEW December 15, 2010

4. Clients

5. Firm Profile

6. Prototypes -Google Docs -Different iteration of codes -Different version of how to send the qualitative data, through twitter and foursquare. -Study length and size -Initial Google latitude study

7. What we decided upon: Google Latitude {supplemented with} Text messaging

8. Text Message Codes and address every 2 hours to XXXXX A-admin FD-design work MD-media MFG-manufacturing R- retail S-social events SH-showing SM-sampling making O-other

9. Text 312-560-2455 with A - adminFD - design workMD- mediaR- retailSE- social eventsSH- showing/showroom SM- sample making***P- production***SEW - sewing****W - warehousing (delivery, shipping, order preparation, inventory)O-other****will be asked to elaborate with, C (cutting), PM (pattern making), MG (marking/grading), or O (other, this includes trim) ****will be asked to elaborate with QC(quality control), SCH (scheduling), PFS (production fit sample), or O(other, including trim) *will be asked to elaborate

10. +13125764896,2010/11/30 11:36:41,Sew/qc at 36th and 7th. +13125764896,2010/11/30 11:44:11,At 37th 8th ave. Sew factory/qc. Checking on samples and production. Inspecting garment construction. +13125764896,2010/11/30 15:28:15,At 37th and 8th. Sew factory. Qc/dropping off shipping production supplies. Also factory is giving me a prduction piece to fit. Making sure quality and sewing is correct. +13125764896,2010/11/30 17:22:56,At cutting room factory. Drop off production sample. sew/qc +13125764896,2010/11/30 17:24:22,Cutting room/fabric 38th and 8th ave.

11. Centralized Email garmentdistrict.gsapp@gmail.com

18. A - adminFD - design workMD- mediaR- retailSE- social eventsSH- showing/showroom SM- sample making***P- production***SEW - sewing****W - warehousing (delivery, shipping, order preparation, inventory)O-Other*

19. A - adminFD - design workMD - mediaR - retailSE - social eventsSH - showing/showroom SM - sample making***P - production***SEW - sewing****W - warehousing (delivery, shipping, order preparation, inventory)O - Other*

20. Texting Breakdown

21. Sewing Breakdown

22. Participant Feedback -Wanted more codes -Wanted longer duration to track ebb and flow -Google Latitude was not tracking properly -More users -Proximity mapping was the best way to generate data -Technology was easy to use after the setup

23. Communication Errors -Clarity of instructions Project Scope Limitations -Sample size -Timing of project -Direct access to contact -Codes chosen to represent fashion movements Technical Limitations -Google Latitude -Text Messaging

24. Is this Crowdsourcing? -Data mining versus crowdsourcing -We provided the technological tools for the fashion designers to produce their own mapping data -Controlled study creates an artificial situation -Too much technology involved that created barrier to making it totally crowdsourcing

25. Future Directions -Streamlining the process via technology choice -Increasing participation and greater incentives