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Blogging and Your Company. Employee Blogs: How a corporation can get its employees blogging and why it should. Benefits to employee blogs. Stakeholder relationships Bridging distances Critical updates. Benefits to employers. It stimulates collaboration and communication.
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Employee Blogs:How a corporation can get its employees blogging and why it should
Benefits to employee blogs • Stakeholder relationships • Bridging distances • Critical updates
Benefits to employers • It stimulates collaboration and communication. • It's inexpensive to implement and maintain. • Blogs are social networks that will change relationship barriers across cultures. • It's an effective knowledge sharing and management tool. • It shows willingness to learn and foster individual thought and ownership. Benefits to employees • Collaboration and information sharing is made easy. • Blogs provide bottom-up self motivation not top down formal instruction command-and-control. • It's individual and spontaneous. • It gives employees a sense of ownership of ideas and I'd add, a sense of pride in something they create. • It's increasingly becoming easy to do. • Informal compared to more official channels
Have a goal in mind • Mike Hyatt at Thomas Nelson…goal of • employee blogging program • To raise the visibility of our company and our products. • To make a contribution to the publishing community. • To give people a look at what goes on inside a real publishing company. • Establishing employee blog policies
Statements to include in your blog policy • I will be accurate. When I make a mistake, I will correct it as quickly as possible. • I will post only on the following topics: [insert a list of those here] • You may/may not post comments on this blog • Your comments will/will not be moderated before they are made visible • Your comments may/may not be edited • Comments that contain obscenity, libel, and suspected spam will be deleted • I will/will not delete criticism of our products, services, and practices • When appropriate, I will link to other websites and blogs. I am not responsible for the opinions and content of those sites. • I will respond to emails and comments quickly • The statements in this blog do not represent any guarantees or override existing product/service warranties, manuals, or user agreements.
Add a disclaimer Robert Scoble works at Microsoft (title: technical evangelist). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.
Sample blog policies Groove Networks – Their policy is included in the book. www.groove.net Thomas Nelson http://michaelhyatt.blogs.com/workingsmart/2005/03/corporate_blogg_1.html Yahoo http://jeremy.zawodny.com/yahoo/yahoo-blog-guidelines.pdf
Advice to employee bloggers • Shel Israel – Co-author Naked Conversations • Study your company's policies on talking business outside the office • Talk to your boss about blogging, and maybe show him or her a few sample posts • Know how litigious or image-sensitive your company is • Above all, avoid saying anything stupid
Blogging Behind the Firewall Using blogs as a tool for communicating inside the enterprise
Ways blogs can be used inside the organization • Company intranet/extranet
Benefits to using a blog platform • Ease of use • Flexibility • Different blogs for different departments • Low cost
Items to include on corporate weblog • Alerts • Projects • Departmental • News • Brainstorming • Customers • CEO blog
Ways blogs can be used inside an organization • Company intranet/extranet • Klogs – Knowledge management blogs
Ways blogs can be used inside an organization • Company intranet/extranet • Klogs – Knowledge management blogs Knowledge workers spend 35% of their productive time searching for information, while 40% of the corporate users report that they cannot find the information they need to do their jobs on their Intranets. (source: Working Council of CIOs).
Benefits to using Klogs • K-Logs break down information silos. • e-mail systems (e-mail to weblog) • desktop document stores (post document to weblog) • desktop multimedia (post file to weblog) • bookmark lists (post link to weblog) • pictures (post picture to weblog) • K-Logs can also absorb and post data drawn from external sources via RSS. • K-Logs simplify finding information. • K-Logs radically increase the possibility that meaningful information and knowledge will be captured and archived on the Intranet
Ways blogs can be used inside an organization • Company intranet/extranet • Klogs – Knowledge management blogs • Project management
Enterprise blogging software/resources Traction Software http://www.tractionsoftware.com/ iUpload http://www.iupload.com Case Study: European Pharmaceutical Group http://www.suw.org.uk/files/Dark_Blogs_01_European_Pharma_Group.pdf Establishing a Blog on Your Organization’s Intranet http://www.llrx.com/features/establishingablog.pdf Internal Blogs – Are They So Different from External Blogs? http://www.llrx.com/features/internalblogs.htm
