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Creating a Powerful High Touch Client Experience For 2013

Creating a Powerful High Touch Client Experience For 2013. Presenter: Alvin T. Perhacs : Project Manager With Assistance by: Mark Kosa : Designer Amanda Margitich : Content Strategist. The Goal:. To Create Both a Unique and High Touch Client Experience Throughout

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Creating a Powerful High Touch Client Experience For 2013

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  1. Creating a Powerful High Touch Client Experience For 2013

  2. Presenter: Alvin T. Perhacs: Project Manager With Assistance by: Mark Kosa: Designer Amanda Margitich: Content Strategist

  3. The Goal: To Create Both a Unique and High Touch Client Experience Throughout The Life Cycle of a Client

  4. The Following Has Been Articulated… • How do we get better and simplify our process? • How do we take control of the project process better? • Drive the fulfillment process. • Articulate the benefits of our function. • Show examples of success. • Always solve new problems and keep getting better.

  5. Why Are Clients Not Happy About The Process?

  6. Consider This… • Why is Social Media like Facebook, Linkedin and others so popular? • It creates a “connection” between people

  7. The Key Then Is… • Creating a Connection & Continuous Flow of Great Content and Value About The Project Process

  8. How Do We Do This? • By Using Technology and Establishing a State of The Art Follow Up and Project Management System

  9. Create a Sequence of Automated Messages

  10. Simple Yet Effective • Using An Auto-Responder Series for Every Aspect of The Current Business

  11. Auto-Responders • Post Sale • Post Non Sale • Pre ICC: The sales process and setting up the ICC– The importance of doing this NOW. • Post ICC (Fulfillment Process) • Design • Content • SEO • Development • QA • Launch & Post Launch

  12. Additional Topics - Professional Design with Marketing in mind - Mobile Optimization - Local Visibility - On page optimization - Blog Basics - Powerful Social Networking - The Value of Press Releases - Client Center - Content Management System - Backlinking for SEO - Call Firm Now - Call Tracking Number

  13. 2 Emails Per Week • The approximate launch time frame is 90-120 days or 12-16 weeks. • 12-16 weeks of 1-2 emails of content for the duration of the project will allow the client to identify more with the process causing them a better user experience.

  14. Other Considerations • Video Introduction By Project Managers • Photos of Team Members • Content Strategist • SEO Specialist • Designer • Text Messages for client updates • This enables the client to have a close recognition to the team.

  15. Questions?

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