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YOUR DIGITAL MEDIA KIT A Workshop for Artists

YOUR DIGITAL MEDIA KIT A Workshop for Artists. Hosted by the Council on the Arts & Humanities for Staten Island & The Garibaldi- Meucci Museum Staten Island, New York February 21, 2013. Presented by Linda Lopez. YOUR DIGITAL MEDIA KIT. Also known as…. EPK – Electronic Press Kit

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YOUR DIGITAL MEDIA KIT A Workshop for Artists

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  1. YOUR DIGITAL MEDIAKITA Workshop for Artists Hosted by the Council on the Arts & Humanities for Staten Island &The Garibaldi-Meucci MuseumStaten Island, New York February 21, 2013 Presented by Linda Lopez

  2. YOUR DIGITAL MEDIA KIT • Also known as… • EPK – Electronic Press Kit • DPK – Digital Press Kit • EMK – Electronic Media Kit • You get the idea. Whatever you choose to call it, it’s not your father’s press kit.

  3. YOUR DIGITAL MEDIA KIT • Hard-Copy Media Kits – from Simple to Elaborate:

  4. YOUR DIGITAL MEDIA KIT • Why You Need One • YOUR CONSTITUENCY • The news media • Gallery owners • Art buyers • Others?

  5. YOUR DIGITAL MEDIA KIT • Getting Set Up • Your content, digital assets, and collateral materials • Your website • Your News Room

  6. YOUR DIGITAL MEDIA KIT • What to Include • At-A-Glance: Brief description of you and your work, history, statistics, contact info, relevant links (to reviews, interviews, white papers, current exhibits, videos, social media pages) • Backgrounder • Story ideas • Hi-res images suitable for print: your headshot, your work, actualities

  7. YOUR DIGITAL MEDIAKIT • Case Study • Copper Development Association

  8. YOUR DIGITAL MEDIA KIT • Sharing Your DMK Link: How • Front page – and every page – of your website • Business cards • Promotional materials

  9. YOUR DIGITAL MEDIA KIT • Sharing Your DMK Link: With Whom • Art editors at general media outlets • Editors at art publications • Online art news outlets, bloggers, and communities • Gallery owners • Potential patrons

  10. YOUR DIGITAL MEDIA KIT • What’s Newsworthy • Upcoming exhibit, installation, or other public event • Awards and commissions • Major or noteworthy sales • Related news stories

  11. YOUR DIGITAL MEDIA KIT • Branding Is Really Step One • What’s unique about you and your work? • Do you have a consistent brand identity: logo, font, palette, branded collateral materials? • Can you be a topic expert?

  12. YOUR DIGITAL MEDIA KIT Thank you! LINDA LOPEZLLMultimedia.com / ibnMobilité.org Email: llopez@llmultimedia.com Twitter: @mizmedia @uwscert@ibnmobilite LinkedIn – Facebook – Google+YouTube – RebelMouse

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