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Red Meat Prospects Conference

The Red Meat Prospects Conference, themed 'Progress Through Partnership', presented valuable insights into the current market outlook for cattle and sheep in Scotland. Stuart Ashworth, Head of Economic Services at Quality Meat Scotland, highlighted significant changes over the past year, including record-high cattle prices and the challenges facing sheep prices. The discussion also covered breeding cattle declines, consumer behavior regarding processed meats, and the importance of provenance. Ultimately, innovation and strategic partnerships will be key to navigating a tightening supply landscape.

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Red Meat Prospects Conference

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Presentation Transcript

  1. Red Meat Prospects Conference ‘Progress Through Partnership’

  2. The market outlook for cattle and sheepThe view from Scotland Stuart Ashworth Head of Economic Services Quality Meat Scotland

  3. What a difference a year makes Cattle prices are at record highs Sheep are not

  4. GB livestock prices

  5. Scottish premium over England and Wales average steer prices

  6. Scottish steer premium over England and Wales

  7. Scottish premium over Eng & Wales average SQQ lamb prices

  8. What a difference a year makes Cattle prices are at record highs Sheep are not Breeding cattle numbers have declined Ewes have not

  9. Stock numbers change in 12 months to Dec 2012

  10. GB cattle populationJanuary

  11. GB male cattle populationJanuary

  12. GB female cattle populationJanuary

  13. What a difference a year makes Cattle prices are at record highs Sheep are not Breeding cattle numbers have declined Ewes have not Retail price of beef has increased Lamb has not

  14. Movement in average retail prices source ONS

  15. What a difference a year makes Cattle prices are at record highs Sheep are not Breeding cattle numbers have declined Ewes have not Retail price of beef has increased Lamb has not Sterling has weakened against the Euro And the dollar

  16. Exchange rates

  17. UK lamb prices

  18. Exchange rates

  19. What a difference a year makes Cattle prices are at record highs Sheep are not Breeding cattle numbers have declined Ewes have not Retail price of beef has increased Lamb has not Sterling has weakened against the Euro And the dollar UK economy remains weak So too does Europe

  20. Economic snap shot Source: European Commission

  21. What a difference a year makes Cattle prices are at record highs Sheep are not Breeding cattle numbers have declined Ewes have not Retail price of beef has increased Lamb has not Sterling has weakened against the Euro And the dollar UK economy remains weak So too does Europe Oh and we have had “horsegate”

  22. So have things changed? Consumers are wary of processed meats So good news for prime cuts Multiple retailers are feeling “unloved” Good news for butchers and processors? Provenance is becoming important EU “COOL” legislation may speed up PGI is an advantage Supplies are tight and may get tighter Multiple retailers more interested in their supply chain More interest in partnering? But to whose advantage?

  23. GB regional beef pricessteer average

  24. GB regional beef pricesGain on average R4L price at 40p over Eng & Wales Average

  25. Some concluding thoughts Medium term population growth will drive a steady demand at home and internationally National and global stock numbers mean supplies will remain tight Short term economic challenges will drive consumer behaviour and limit improvement from market place Retail environment means supermarkets are looking for help Cost price squeeze for producers and processors remains Success lies in innovation and appliance of science

  26. The Scottish beef and sheep industry – So we are in a good position then?

  27. Red Meat Prospects Conference ‘Progress Through Partnership’

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