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Mall Design and Store Strategies: Enhancing the Retail Experience

Explore the evolution of mall design and innovative store strategies in the fashion marketing industry. Learn about customer-centric approaches, flagship stores, and retail-tainment concepts. Understand the importance of customer satisfaction and target customer profiling. Assignment 8.2 focuses on displaying personal style through a magazine cover project.

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Mall Design and Store Strategies: Enhancing the Retail Experience

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Presentation Transcript

  1. Merchandising and Buying Chapter 8.1

  2. Fashion Marketing – 4/17 Warm-up: We’regoing to the mall! • Read ‘OFC’ on p. 171 and answer ‘ThinkingCritically’ #1-2 • Read 8.1 and answer ‘TryitOn’s on pp. 174-5 and ‘Final Fit’ on p. 176

  3. Mall Design • Initial intent – inconvenience! • Why? • Directories • Obstacles • New mallapproach (1995+) – groupingcompetitorstogether • Good? • Bad?

  4. Store Strategies • Flagships • Kohl’s vs. Dillard’s/JCPenney • Retail-tainment • Barnes & Noble • Nordstrom • Prada & IsseyMiyake • Store design • CAD

  5. Welcome, Customer! • Satisfy the customer (not juststockholder) • Know the targetcustomer! • Age? Specialneeds? • Observation? • Videotaping • Right-handed people turn right first • Maintain a ‘wow’ image

  6. Assignment– 8.2 • Read and take notes over 8.2 – Displaying a Style • Go over Window Display Project 

  7. Magazine Cover Create a magazine cover with construction paper and magazine clippings Include a title and picture of yourself Describe your personal style Include your interests, hobbies, etc.

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