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Electronic Commerce (E-commerce) involves business transactions conducted through computer systems and the web. The primary types include Business-to-Consumer (B2C) and Business-to-Business (B2B), each serving different markets. E-government (E-gov) facilitates transactions between government agencies and citizens. Key benefits for firms include enhanced customer service and relationships, while constraints like high costs and security concerns persist. The rise of mobile commerce (m-commerce) continues to evolve with technology. Understanding virtual and hybrid sales models is crucial for modern businesses.
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Management Information Systems Information Technology Concepts
Electronic Commerce • Electronic Commerce (E-commerce) refers to a business transaction that uses network access, computer-based systems, and a Web browser interface. • Business-to-consumer (B2C) refers to transactions between a business and the final consumer of the product. • Business-to-business (B2B) refers to transactions between businesses in which neither one is the final consumer. • Electronic Government (E-gov) refers to transactions between a government agency and typically a citizen.
Electronic Commerce • Main benefits to firms: • Improved customer service before, during, and after the sale • Improved relationships with suppliers and the financial community • Increased economic return on stockholder and owner investments • Main constraints to firms: • High costs • Security concerns • Immature or unavailable software
The Next Step for E-commerce • Mobile commerce (m-commerce) is the use of cell phones and personal digital assistants (PDAs) to engage in wireless e-commerce. • Third generation (3G) telecommunications is data-capable wireless technologies. • Early applications included news services, financial information alert/transactions, and banking. • Movie ticket purchases, parking payments, etc. gaining acceptance. • Japan is 1st country to have a 3G carrier (almost all Japanese have a cell phone).
Virtual vs. Hybrid Sales • Virtual sales are those made by a firm that does not operate a physical storefront. • Customer can’t enter and purchase the product. • Hybrid sales occur when firms have both a physical storefront and a Web site where customers can purchase products.
Virtual Sales Challenges • Provide necessary product information without overwhelming the customer. • Communicating image files from the Web site to the customer’s computer can take time. • Payment over the Internet has suffered bad press–credit card fraud.
Hybrid Sales • Most firms had storefronts before sales over the Internet were possible. • Both a physical storefront and the Internet are necessary to their business plans. • Stores act as showcases for products. • Customers enjoy convenience of shopping over the Web. • B2C sales means less inventory at its store; more sales floor space.