Carroll University CSC409 Information Technology Management The Antagonists
Introduction • Foot Locker (NYSE: FL) is a leading global athletic footwear and apparel retailer. • Foot Locker has 1,911 stores located in 21 countries, with headquarters in New York City. • Strategic Vision…“Be the leading global retailer of athletically inspired shoes and apparel.”
Sponsored Events James Jones - 2011 Foot Locker 3-point Contest
System Types • Centralization • Upper Level Control and Decision-making • Decentralization • Lower Level Control • Distribution of Decision-making
Foot Locker & Finish Line • Both use a Hybrid System • Combination of both centralized and decentralized. • A mix of strong control and agility. • Both have a stronger centralization influence rather than decentralization. • Foot Locker • More diverse and decentralized than the Finish Line.
Which is better? • Foot Locker is doing great now; however, only time will tell.
Use of Technology • User Friendly Website • www.footlocker.com VIEW • Easy Navigation • Products Organized By: • Brand • Collection • New Arrivals • Sale • Secure • Data Stored with Username & Password
Use of Technology • App • Champs Sports • mySTYLE • Allows Users To: • Customize Outfits • Locate Stores • Shop & Order
Use of Technology • Sponsors many major sporting events. • Video In-Game Advertising • FIFA World Cup • NBA 2K11
Future Technological Trends • Strong Trend to E-commerce • Sites to be “exciting places to shop and buy.” • Added: • Product Ratings • Faster Checkout • Improved Navigation • Web-based Sales Becoming Stronger • Up 11.7%
Handhelds • For use by sales associates • Provide information about products • Inventory • Information • Comparable products • Enhances customer interaction
Shopper Tracker • Analyzes traffic into and out of the store • Provides data that can prove useful to the business • Peak hours of customer shopping • Helps improve conversion rate • Number of shoppers / Number of purchasers • Labor optimization
Foot Locker & Finish Line Planning • Operational • Quarter Reports • Tactical • Year-to-Year Reports • Strategic • Vision • Priorities • Long-Term Financial Objectives
Laggard, Average or Leader in Technology • Why is cloud computing not racing ahead at the Foot Locker websites? • Mostly data integrity / security risks… • Businesses use databases all the time to track 12 bazillion things … data integrity? Bad! • Last week’s Amazon.com crash would be a great example of technology kicking the CIO in the face… being down for 2 days?Pretty bad for their career!
Laggard, Average or Leader in Technology • Why is cloud computing not racing ahead? • Security risks abound… • How does a businesses keep key data safe?Look at the recent “release” of millions of user profiles by a bank processing center…Bad-Bad-Bad!! • Until data can be secured with confidence (which is coming), the adoption will be slow.
Laggard, Average or Leader in Technology • Are “clouds” ever any good for today’s stuff? • Yes: iPads/Netbooks, etc… • Don’t need much of a hard drive… • Ditto on power… • Spiffy and skinny, quite attractive! • Apps abound ;) “Remember, cloud-based stuff is good fun for an everyday user, but not for a business’ backbone.”
Website for Customers • Social Media • Flash Design with New Product • Good Design and Easy to Navigate! • Promotional Card Account Access(VIP Club) • Not a retailer but your partner. • Misc Stand Items: Store Locator, Search
Website for Potential Employees • Company is staying current. • Horizontal expansion into the same market (e.g. Champs). • Management understands what is necessary to maintain a corporate advantage. • Signs of stability.
Website for Investors • This is more critical than the previous reviews. • Apps! Champs but no Foot Locker App. • Multi-Platform Apps – Customers should not have to worry about what phone they buy! • Websites should cross between divisions (Up Selling!) • More back-end information on the website costs, security, and maintenance.
Summary • We discussed: • The corporate and technological aspects • Organizational goals • The potential of Foot Locker as a leader