1. Student Teams ID/ Digital/ Prod. Development Graphic Design/ Business/ Bio-Med UC Faculty DAAP - Yanling Wang - Steve Doehler CDRI - Craig Vogel COB - Rick Sweeney ENGRG- Mary Beth Privitera UC Guidance Dr. Warshaw, Geriatrics Dr. Cluxton, Pharmacy Dr. Page, Rehab Irene Moore, Family Med. Medicine Management Allowing 70+ Women With Alzheimers to live at home as long as possible Cincinnati Alzheimers Association Clarissa Rentz, Exec. Dir. Hill-Rom Support- Batesville World Headquarters + France Research- Alzheimers Team Center for Aging With Dignity Charles Puchta, Director Pat Moore Moore Design Associates Universal Design Expert Haney PRC Bill Gislason Director of Development Robert Reynolds Psychology, Inventor Specialist, Memory Loss Breakthrough Thinking For Hill-Rom Studio- Curricular Translational Research

2. The scope of the wellness industry is enormous conceptually and economically. Memory management is a key element after 65. Unless factors change, this is a disease that will need to be managed mainly for women over 80 when incidence dementia increases dramatically Shift in care from early to mid stages are two key states. Individual in charge of their own care with support Support person becomes the primary and individual has less responsibility The issues to consider: Ease use and compliance for Alzheimer patient Ease for caregiver to relieve stress and lifestyle impact Cost Systems versus focused product Compliance/ insuring dosage Breakthrough Thinking For Hill-Rom

3. Phase 3 Concepts provided several directions and developed a map of alternative paths from products to services Provided a concise multi-dimensional understanding of the issues around dementia, Alzheimer’s, and a connection to the emerging Wellness industry Described the overt economic and covert economics (family support) involved with managing the disease Built business arguments to support the validity of ideas Delineated the opportunities from the perspective of the caregiver, patient, and professional health care provider Alz U Need group let us know that there is humor in Alzheimer’s and shows that we are getting more comfortable talking about the issue Breakthrough Thinking For Hill-Rom Phase 3 Concepts