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Are you looking for investors? How to pitch an angel (VC or others who have money). Inspired by Brian Cohen and Dave McClure.

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    Presentation Transcript
    how to pitch an angel inspired by brian cohen

    How to Pitch an Angel

    Inspired by Brian Cohen and Dave McClure

    BLUE LOBSTER

    are you looking for investors

    Are you looking

    for investors?

    here is how to build your pitch

    Here is how

    to build

    your pitch

    brian cohen @brianscohen new york angels

    Brian Cohen

    @brianscohen

    New York Angels

    dave mcclure @davemcclure 500 startups

    Dave McClure

    @davemcclure

    500 Startups

    12 steps to winning your pitch

    12 STEPS TO

    WINNING YOUR

    PITCH!

    slide9

    1

    7

    The Context

    Competition

    2

    8

    The PROBLEM

    Marketing Plan

    3

    9

    The Solution

    Team

    4

    10

    Market Size

    Traction

    5

    11

    Business Model

    Financials

    12 Funding

    6

    Proprietary Tech

    we have used apple and the original iphone launch

    We have used Apple

    and the original

    iPhone launch to

    illustrate the 12 steps.

    We realize Apple was

    not a startup in 2007

    but the iPhone was at

    least a revolution.

    (all numbers are fictional)

    imagine this is 2007 and steve is pitching

    Imagine this

    is 2007 and

    Steve is

    pitching to

    investors.

    12 steps to winning your pitch 1

    12 STEPS TO

    WINNING YOUR

    PITCH!

    12 steps to winning your pitch with steve jobs

    12 STEPS TO

    WINNING YOUR

    PITCH!

    WITH STEVE JOBS

    apple

    Apple

    Steve Jobs, CEO

    1a

    the problem the not so smart smart phones

    The Problem

    The ‘not so smart’ smart phones

    Hard to use

    Fixed Buttons

    Baby Software

    2

    the solution

    The Solution

    iPhone

    3a

    the solution three in one

    The Solution

    “Three in One”

    iPod

    Phone

    Internet

    3b

    market size how big is the market really

    Market Size

    How big is the market (really)?

    4a

    market size who are we targeting

    Market Size

    Who are we targeting?

    Customer Demographics

    18-45 years old, Tech Savvy Design Lovers

    4b

    business model how will we make money

    Business Model

    How will we make money?

    Design

    (Innovative)

    Make

    (Low Cost)

    Sell

    (High Price)

    5

    proprietary tech what advantages do we have

    Proprietary Tech

    What advantages do we have?

    OS XX

    One Button

    Multi-Touch

    6

    competition

    Competition

    Who are they? How are we different?

    Blackberry

    Nokia

    Palm

    7a

    smart

    Smart

    iPhone

    Hard

    to

    use

    Easy

    to

    use

    E62

    Moto Q

    Treo

    Cell

    Phones

    Not so smart

    7b

    marketing plan how will we reach our customers

    Marketing Plan

    How will we reach our customers?

    Online

    Retail

    Partners

    Marketing

    8

    management team what s our experience

    Management Team

    What’s our experience and expertise?

    Steve

    CEO

    Tim

    COO

    Jony

    Design

    Ron

    Retail

    9

    traction

    Traction

    What have we achieved so far?

    Product

    Ready

    Partners in

    25 Countries

    197 Apple

    Stores

    10

    financials what are we expecting

    Financials

    What are we expecting?

    US$ Millions

    iPhone 4

    3000

    iPhone 3

    2250

    iPhone 2

    1500

    iPhone

    750

    0

    2007

    2008

    2009

    2010

    11

    funding

    Funding

    How much money do we need?

    12

    funding 1

    Funding

    How much money do we need?

    $500 Mill

    How much are

    we raising?

    12

    funding 2

    Funding

    How much money do we need?

    $500 Mill

    $300 Mill

    How much are

    we raising?

    12

    How much have

    we raised?

    funding 3

    Funding

    How much money do we need?

    $500 Mill

    Production

    $300 Mill

    $300 Mill

    Marketing

    $200 Mill

    How much are

    we raising?

    12

    How much have

    we raised?

    How will we spend

    the money?

    iphone

    iPhone

    Apple reinvents the phone

    12 steps to winning your pitch 2

    12 STEPS TO

    WINNING YOUR

    PITCH!

    slide36

    1

    7

    The Context

    Competition

    2

    8

    The PROBLEM

    Marketing Plan

    3

    9

    The Solution

    Team

    4

    10

    Market Size

    Traction

    5

    11

    Business Model

    Financials

    12 Funding

    6

    Proprietary Tech

    the iphone is the best thing since windows

    The iPhone is the

    best thing since

    Windows.

    Bill Gates

    the iphone is the best thing since windows 1

    The iPhone is the

    best thing since

    Windows.

    Bill Gates

    (We made that up)

    how to pitch an angel inspired by brian cohen 1

    How to Pitch an Angel

    Inspired by Brian Cohen and Dave McClure

    BLUE LOBSTER

    blue lobs t er

    BLUE LOBSTER

    Pitch to Win. We help you get picked.

    www.bluelobster.co

    A Slides That Rock Company