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Gillette's Success: Mastering Customer Insights for $10 Billion Revenue

In Chapter 11 of "Global Product and Brand Management," we explore how Gillette has achieved impressive annual revenues of $10 billion by understanding its customers more effectively than competitors. The company's journey began with a $750 million investment and took seven years to develop innovative products tailored to consumer needs, culminating in a successful launch in the summer of 1998. This case highlights the importance of customer-centric approaches and strategic brand management in driving business success.

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Gillette's Success: Mastering Customer Insights for $10 Billion Revenue

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    1. Global Product and Brand Management Chapter 11

    2. 2 Mach 3 Gillette $10 billion in revenues per year simply knows its customers better than competitors took seven years and $750 million to develop launched in summer of 1998

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