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Authors and Business Models in the Digital Era: Challenges and Opportunities

Explore the evolving landscape for authors in the digital age, from traditional publishing to new online platforms. Discuss the impact on revenue streams, contracts, and creative processes, and delve into the variety of author types, products, and purposes in today's market.

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Authors and Business Models in the Digital Era: Challenges and Opportunities

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  1. IFRRO, OSLO 21st October 2009 • Pirjo Hiidenmaa • President of European Writers' Council • Chairperson of the • Finnish Non-Fiction Writers' Association

  2. Authors and the business models in the digital era • Authors with a publisher • Authors without a publisher

  3. With a publisher • Audiobooks • E-books • Internet publications • Nowadays, mostly by-products of the print book. • Readers, consumers' attitudes and technology improving. • Contracts are the bottle-neck.

  4. Existing models • Educational texts • Usually by-products of a print book. • Academic texts • Usually free for users (students, university teachers) • Licenced for libraries.

  5. Without a publisher • Internet as a working tool for writing: collective and interactive creation of works. • Internet as a tool to promote books (print, e-books, audiobooks): • Blogs • FAQ • Chat • Facebook etc.

  6. Special cases • Researchers and Open Access • New products for special readers: • Auditive, visual means for disabled readers • Plain language texts • Translations for text mining

  7. Where is the money? • Selling books in various forms on various platforms. • Selling the expertise of the writer: lectures, opinions, columns. • Selling fan products, keeping in touch with readers and strengthening the brand.

  8. The variety of authors • Professional authors who live on their writing. • Academic authors: not for money but for reputation and career. • Part-time authors: writing as a hobby. • Writing as a by-product af other activieties.

  9. The variety of products • Books • Shorter texts: columns, blogs, critiques • Extratextual activities: lectures, visits • Non-text products: fan products • Authors' virtual societies: Facebook, websites

  10. The variety of purposes • Entertainment • Education • Additional education (life long learning) • News and communication

  11. The future • Should authors get money for showing their texts? • Databases of specialised articles for various purposes. • Licensing / selling texts, books or chapters. • Scanning, digitising print books and selling one-by-one or licencing collectively.

  12. No texts… • …without an author: • TEXTS DON’T GROW IN TREES!

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