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Market Intelligence Scanning Approach: The Tech Power of the Wall Street Journal

Dive into the strategic “Code Rap” method, scanning the Wall Street Journal for corporate insights, global trends, brand strategies, and personal finance clues. Uncover the latest in technology, economy, and entertainment to drive your market intelligence.

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Market Intelligence Scanning Approach: The Tech Power of the Wall Street Journal

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  1. Case Analysis Intelligence Scanning Approach: “Windows” (Wall Street Journal) Frame“Worlds” (Case “E” Markets) [MKTG.490; Dr. Carter]

  2. “Scanning” the Wall Street Journal as a Market Intelligence “Code” [MKTG. 490; Dr. Carter] Section A “Code Rap”: Scan One, Two, Three, Four, … Then Browse Inside Pages for More! Section A (p.1) Section A (p.2) 3 • Corporate • Political • Global 2 1 Economy 4 Section B “Code Rap”: Scan One, Two, Three, … Then Screen Brand Strategy, Media Imagery, Corporate Industry, and Digital Technology! Section B (p.1) Section B (p. 2-4) Section B (p. 2-6) Section B (p. 2-8) Section B (p. 2-10) • Corporate • Focus • Industry • Focus • Managing • Brand • Marketing • Product • Management • & Design • Media & • Marketing • Advertising 1 2 • Technology • & Health • Entertainment • Media 3 Section C “Code Rap”: Scan Money & Investing to Scale Selected One-Two-Three, … Equity, Credit, and Commodity Section C (p.1) Section C Section C Section C 1 2 • Equity/Fund Trends • Stock Exchange Value • Credit Reports/Fed • Bond Trading Data • Commodity Futures • Commodity Factors 3 Section D “Code Rap”: Scan Personal Journal (Weekend Journal) to Scope Cultural Ones & Twos, … Home Living Clues and Adult Toy Views * Home & Family * Medical Health * Style & Design * Personal Finance * Leisure & Arts * Digital Gadgets * Personal Technology * Automotive Products * Entertainment Venues

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