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November 2010

November 2010. Our Values. Our Strategy. Efficient development of international partnerships , focused primarily in Retail and secondarily in non Retail channels. Each subsidiary is managed separately by dedicated management .

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November 2010

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  1. November 2010 Smith Barney Third Annual Small/Mid Cap Conference

  2. Our Values

  3. Our Strategy • Efficient development of international partnerships, focused primarily in Retail and secondarily in non Retail channels. • Each subsidiary is managed separately by dedicated management. However all subsidiaries take advantage of the group synergies which are coordinated by the corporate center.

  4. Currently Operating in Greece, Cyprus, Bulgaria and Romania

  5. Operating in a Challenging Economic Environment Retail Sales in Greece (yoy %) All Retail Sales (excl. fuel) Appliances and Furniture Sales Source: Hellenic Statistical Authority

  6. Consumer confidence in Greece at a historic low Consumer Confidence Index - Greece Source: Nielsen Consumer Confidence Survey 2010

  7. September 2010 Strikes - IKEA Supply Chain IKEA Supply Chain highly dependent on trucks: 165 Containers at Piraeus Port, 53 train wagons and 128 IKEA trucks at country borders.

  8. Group Legal Structure FOURLIS HOLDINGS S.A. 100% 100% 100% Fourlis Trade Α.Ε.Β.Ε. Housemarket Α.Ε. (IKEA) Intersport Athletics Α.Ε. 99% 100% 100% Service One Α.Ε. Η.Μ. Housemarket (Cyprus) Ltd (IKEA) Intersport Athletics (Cyprus) Ltd 83% 100% 100% Prime Telecom Α.Ε. Genco Bulgaria Ltd Housemarket (Bulgaria) EAD (IKEA) 100% 100% Genco Trade s.r.l. Trade Logistics Α.Ε.Β.Ε.

  9. Executive Summary 9MFY10 • Sales (Continuing Operations) at € 407,8 mio vs 419,7 mio in 9MFY09. - Total Sales, including H1 discontinued Samsung activities, at € 463,3 mio. • EBITDA at € 30,6 mio vs. € 47,6 mio in 9MFY09. • PBT at € 16,2 mio vs. € 32,7 mio9MFY09. • NP at € 12,3 miovs. € 23,1 mio 9MFY09. • - After the extraordinary tax payment of € 5,5 mio related to 2009 profits, • NP for the period is€ 6,8 mio.

  10. 9MFY10 Sales and Profit Breakdown SALES € 463,3 mio EBITDA 11,1% 39,0% 48,3% 9,4% Electronics Electronics 79,5% 12,7%

  11. CY 10 PY 09 Index Consolidated P&L Group Consolidated Key Financial Figures (in €mm) Q3 9M CY10 PY09 Index 146,5 196,0 75 Revenue 463,3 512,1 90 82 49,4 60,5 Gross Profit 143,8 159,5 90 64 11,1 17,4 EBITDA 30,6 47,6 64 63 12,3 19,5 Adjusted EBITDA 33,0 48,6 68 PBT 16,2 32,7 50 6,2 13,1 47 4,7 9,7 49 NP 6,8 23,1 29 NP excl. extra tax L.3845/2010 12,3 23,1 53 Adjusted Net Profit figures in 2010 are net of € 5,5 mio extraordinary tax under L.3845/2010. Adjusted EBITDA are net of IKEA store preopening expenses € 2,4 mio vs € 3,4 mio in the same period last year as well as € 1,7 mio capital gains from the sale of a real estate asset.

  12. PBT Cause of Change and NP Evolution (€MM) 32.7 (15.7) 16.2 (3.9) (1.4) 1.6 (1.0) (5.5) 6.8 PBT PY EBITDA recurring EBITDA non- recurring Depreciation Net Financial Expenses PBT CY Tax non-recurring Tax recurring NP CY

  13. Net Debt by Sector - € MM Dec. 31st, 2009 Sep. 30th, 2010 Δ 9,0 101,1 92 ,1 16,8 5,2 22,1 (18,2) 26,0 44,2 (21,5) (13,4) 8,2 Total 57,7 135,8 78,1

  14. Net Debt Evolution (€MM) 2006 2007 2008 2009 2010

  15. Net Debt Cause of Change (€MM) 15.7 (58.8) 16.2 (17.0) (15.2) (5.4) (0.6) (13.1) Net Debt CY Net Debt PY Income Taxes PBT Non Cash Charges Working Capital Capex Spending Interest Stock Buy-back Dividends (57.7) (135.8)

  16. IKEA in the world (facts & figures) • IKEA is the world leader in home furnishings and accessories • Founded in Sweden in 1943 • IKEA numbers 301 stores in 37 countries • IKEA retail square meters now exceed 7,800,000 worldwide • 660million visitors all over the world infiscal year 2009 • Turnover for fiscal year 2009 (Sept. 08 through Aug. 09)EUR 22.7 bio • In 2009, the IKEA catalogue was produced in 199 million copies • 3.5 store visits a year are made by the average IKEA customers • 42 is the average age of IKEA visitors • 60% of visitors to IKEA are women

  17. The IKEA Franchise • IKEA Franchisees should: • have thorough retail experience combined with extensive local market knowledge. • be able to clearly demonstrate outstanding understanding of and strong commitment to the IKEA Concept, • have the financial strength and potential as well the ability to locate and develop proper real estate sites • Inter IKEA Systems B.V. continuously provides IKEA Franchisees with the support they need to operate the IKEA Concept. • Opening an IKEA operation requires considerable investment, which are entirely incurred by the IKEA Franchisee.

  18. CY10 CY 10 PY 09 PY09 Index Index IKEA Financial Performance IKEA Key Financial Figures (in €mm) Q3 9M Revenue 97 90,9 223,9 230,0 84,9 93 96 91,3 34,5 37,6 Gross Profit 95,6 92 40,6% 41,4% Margin 40,8% 41,6% 70 EBITDA 77 12,5 9,6 24,8 35,4 13,7% 11.3% Margin 11,1% 15,4% 10,8 14,6 74 Adjusted EBITDA 27,3 37,1 73 16,1% 12,7% Margin 12,2% 16,1% 6,3 9,7 65 60 PBT 15,8 26,5 7,5% 10,7% Margin 7,1% 11,5% Adjusted 9M figures are net of preopening expenses € 2.4 mio vs € 3.4 mio in 9MFY09 as well as € 1.7 mio capital gain from the sale of a real estate asset.

  19. Existing Stores Future Openings Countries we Operate

  20. IKEA stores today IKEA Stores – 9M Total Visits (000s)

  21. IKEA Stores New IKEA store in Larissa opened in October 2009 2nd IKEA store in Athens opened in March 2008 IKEA store in Cyprus opened in September 2007 Fully Automated IKEA Logistics center operates since April 2008

  22. Athens 3 stores Greece • Thessaloniki 1 store • Countryside 3-4 stores Cyprus • Nicosia 1 store • Sofia 1 store Bulgaria • Countryside 1-2 stores IKEA Expansion Plan Ioannina store Sofia store due to open end 2011

  23. International • The world’s largest retail sporting goods chain • More than 5.049 stores in 35 countries. • More than 250.000 square meters sales surface. • More than 45 million customers are served per year. • Group’s total annual retail sales is more than 8.5 billion.

  24. 16 Stores 4 Stores 32 Stores 2 Stores 24

  25. +.6,9% 1.489 1.393 9MFY10 Stores today • Intersport Athletics S.A. has the franchise for Intersport stores in Greece, Cyprus, Romania and Bulgaria. • The agreement is based on a management fee on net sales and the distribution of own label products of Intersport International. No. of Stores No of Customers (000s) 9MFY09 to date

  26. CY 10 CY 10 PY 09 PY 09 Index Index Financial Performance INTERSPORT Key Financial Figures (in €mm) Q3 9M Revenue 21,0 20,1 104 58,8 57,8 102 9,0 9,4 95 Gross Profit 28,2 28,3 100 42,9% 46,9% Margin 48,0% 49,0% 0,8 EBITDA 2,9 1,9 39 5,7 51 5,0% 9,9% 3,6% 9,7% Margin PBT n/a -0,3 1,1 n/a -0,3 3,3 -0,5% 5,6% -1,5% 5,4% Margin

  27. Stores N.Erithrea Store - Athens Limassol - Cyprus N. Ionia Store - Athens Romania -Town centre “The Mall” Athens Store

  28. Greece • 40 stores now 32 stores Cyprus • 3 stores now 2 store Bulgaria • 7 stores now 4 stores Romania • 23 stores now 16 stores Expansion Plan 73 Stores Network

  29. The exclusive distributor of Samsung, GE, Korting and Liebherr Consumer Electronics and Home Appliances. Electricals and ElectronicsWholesale • The exclusive distributor of Samsung Information Technology equipment a and photocopiers. • The largest Service Unit for Consumer Electronics and Home Appliances in Greece. Fourlis Group and Samsung Electronicshave mutually agreed to discontinue their partnership at the end of 2010. Especially for Romania and the Mobile Phones in Greece, the partnership was discontinued on 1/7/2010.

  30. Electricals & Electronics Financial Performance Electronics Key Financial Figures (in €mm) Q3 9M CY 10 PY 09 Index CY 10 PY 09 Index Revenue 40,7 85,0 48 180,7 224,4 81 Gross Profit 6,0 13,4 45 24,4 35,6 68 14,7% 15,8% Margin 13,5% 15,9% 3,1 28 EBITDA 3,5 6,6 52 0,9 Margin 2,2% 3,7% 1,9% 2,9% 2,3 9 PBT 1,0 2,0 52 0,2 0,5% 2,7% Margin 0,6% 0,9%

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