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Melda N. Yildiz- yildizm@wpunj Ella Rue erue@NJCU

Melda N. Yildiz- yildizm@wpunj.edu Ella Rue erue@NJCU.edu. Virtual E-Race-ing through Digital Discoveries: Power of Media for Liberating Educators & Women in the Media Supplemental Resources. NJEdge Best Practices. New Jersey City University.

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Melda N. Yildiz- yildizm@wpunj Ella Rue erue@NJCU

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  1. Melda N. Yildiz- yildizm@wpunj.edu Ella Rue erue@NJCU.edu Virtual E-Race-ing through Digital Discoveries: Power of Media for Liberating Educators&Women in the MediaSupplemental Resources

  2. NJEdge Best Practices New Jersey City University Media LiteracyWomen in the MediaSupplemental ResourcesElla Rue erue@NJCU.edu

  3. This presentation is meant to promote discussion and critical thought among students; probe for students’ views on the presence of certain images in the media that they immerse themselves in. The following questions are to encourage students to think critically about the media. The responses to the questions are solely to prompt additional discussion. NJEdge Best Practices 3/10/06

  4. The Black Eyed Peas “My Humps” Check it out I drive these brothers crazy, I do it on the daily, They treat me really nicely, They buy me all these iceies. Dolce & Gabbana, Fendi and then Donna Karan, got me sharin’ All their money got me wearin' fly, whether I ain’t askin, They say they love my ass in Seven Jeans, True Religion, I say no, but they keep givin’ So I keep on takin’ And no I ain’t takin’ We can keep on datin’ Now keep on demonstrating. NJEdge Best Practices 3/10/06

  5. Dig Deeper • What kinds of images do you see over and over again in music videos? • Girls in tight clothing, a lot of “bling”, fancy cars. • What is the relationship between men and women in these videos? • Women are possessions, objects, shallow and materialistic. NJEdge Best Practices 3/10/06

  6. Why do artists and record companies use these images in music videos? • These images sell albums. NJEdge Best Practices 3/10/06

  7. Call to Action • If you are upset about the images in music videos what can you do? • Don't purchase the albums, write letters to the record label, and TV stations that air the videos, call radio stations and complain. NJEdge Best Practices 3/10/06

  8. ACTIVITY: • Take a look at music videos of all genres and compare the images; i.e.: how do heavy metal videos differ from country music videos, etc. How are women portrayed in hip-hop videos as opposed to other genres? NJEdge Best Practices 3/10/06

  9. Nike and Dove Advertisements Copy: My shoulders aren't dainty or proportional to my hips. Some say they are like a man's. I say, leave men out of it. They are mine. I made them in a swimming pool then I went to yoga and made my arms. NJEdge Best Practices 3/10/06

  10. Copy: My knees are tomboys. They get bruised and cut every time I play soccer. I'm proud of them and wear my dresses short. My mother worries I will never marry with knees like these. But I know there's someone out there who will say to me: I love you and I love your knees. I want the four of us to grow old together. NJEdge Best Practices 3/10/06

  11. Copy: My butt is big and round like the letter C and then thousand lunges have made it rounder but not smaller. And that's just fine. It's a space heater for my side of the bed. It's my ambassador. To those who walk behind me, it's a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that's just fine. And those who might scorn it are invited to kiss it. NJEdge Best Practices 3/10/06

  12. Low Self-Esteem “92% of girls want to change at least one aspect of their appearance.Dove believes all girls deserve to see how beautiful they really are and is committed to raising self-esteem in girls everywhere. That's why we created the Dove Self-Esteem Fund.” (www.campaignforrealbeauty.com) NJEdge Best Practices 3/10/06

  13. Campaign for Real Beauty? • “For too long, beauty has been defined by narrow, stifling stereotypes. Dove believes real beauty comes in many shapes, sizes and ages. That is why they are launching the Campaign for Real Beauty.”(www.campaignforrealbeauty.com) NJEdge Best Practices 3/10/06

  14. How is “real beauty” defined? • How does Nike differ from Dove in delivering its message? • What can we do if we, as a society do not like the message that the media delivers? NJEdge Best Practices 3/10/06

  15. ACTIVITIES: Ways Students Can Amplify Their Voice Through Free Press and Promote Positive Stories 1. Write and send a letter to the editor of a newspaper outlining your thoughts and suggest solutions. 2. Submit an article to the editor of a local or national magazine that accepts freelance work. If possible, send your own photos to illustrate it. 3. Write a press release and send it to the news assignment desks of local and national television, newspaper and radio outlets. 4. Organize a community forum on an issue you care about. Put yourself on the panel of speakers & personally invite members of the local press. NJEdge Best Practices 3/10/06

  16. It’s NOT only in America… Singapore Cancer Society NJEdge Best Practices 3/10/06

  17. “Television — teacher, mother, secret lover…”~Homer Simpson Parting Thought… NJEdge Best Practices 3/10/06

  18. Melda N. Yildiz yildizm@wpunj.edu William Paterson University March 9, 2006

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  20. The welcome video for your tegrity videohttp://tegrity.wpunj.edu/Racism%20and%20Sexism%20by%20Melda/Racism%20Sexism%20in%20the%20US/class/default.htm NJEdge Best Practices 3/10/06

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  28. How to Teach Media Literacy NJEdge Best Practices 3/10/06

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  30. Muslims who believe that any image of Mohammed is blasphemous and non-Muslims who believe in freedom of expression. • http://www.boston.com/news/globe/editorial_opinion/oped/articles/2006/02/12/questionable_cartoons/ NJEdge Best Practices 3/10/06

  31. Muslims believe it is sacrilege to present any image, even those that may seem benign, of the Prophet Muhammad. That's in contrast to adherents of many other religions, who view the display of figures such as Buddha or Jesus Christ to be a sign of devoutness. • http://www.indystar.com/apps/pbcs.dll/article?AID=/20060212/COLUMNISTS07/602120391/1040 NJEdge Best Practices 3/10/06

  32. Project Implicit • Dig Deeper:http://www.tolerance.org/hidden_bias/ NJEdge Best Practices 3/10/06

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  35. http://www.pbs.org/race/000_General/000_00-Home.htm NJEdge Best Practices 3/10/06

  36. http://www.thriveoncreative.com/clients/seejane.org/pdfs/where.the.girls.arent.pdf#search='findings%20of%20the%20study%2C%20Where%20the%20Girls%20Aren%27t‘http://www.thriveoncreative.com/clients/seejane.org/pdfs/where.the.girls.arent.pdf#search='findings%20of%20the%20study%2C%20Where%20the%20Girls%20Aren%27t‘ • The study examined 101 animated and live-action films made from 1990 to 2004. It found only 28 per cent of speaking characters were female and, in crowd scenes, only 17 per cent were female. • Among the films studied were Finding Nemo, The Lion King, Monsters, Inc., Chicken Run, The Princess Diaries, Babe, The Santa Clause 2 and Toy Story. NJEdge Best Practices 3/10/06

  37. Findings of the study, Where the Girls Aren't • Children's films devalue women by making most characters male, says Geena Davis • http://enjoyment.independent.co.uk/film/news/article345283.ece NJEdge Best Practices 3/10/06

  38. Half the Population, a Fifth of the News    By Sanjay Suri     Inter Press Service •     Wednesday 15 February 2006 •     London - More and more women are now reporting the news, but still only about a fifth of the subjects are women, a new survey shows. •     "What we see in news subjects is that whilst women make up 52 percent of the world's population, they make up only 21 percent of news subjects," Anna Turley from the World Association for Christian Communication (WACC) told IPS. WACC is a non-governmental organisation that promotes communication for social change. • http://www.truthout.org/issues_06/021506WA.shtml NJEdge Best Practices 3/10/06

  39. http://e-race-ing.blogspot.com/ NJEdge Best Practices 3/10/06

  40. How to Teach Media Literacy NJEdge Best Practices 3/10/06

  41. As we enter the twenty first century, it is essential that the schools be places that help students better understand the complex, symbol-rich culture in which they live in. A new vision of literacy is essential if educators are serious about the broad goals of education: preparing students to function as informed and effective citizens in a democratic society; preparing students to realize personal fulfillment; and preparing students to function effectively in a rapidly changing world that demands new, multiple literacies. Renee Hobbs, 1997 NJEdge Best Practices 3/10/06

  42. It is no longer enough to simply read and write. Students must also become literate in the understanding of visual images. Our children must learn how to spot a stereotype, isolate a social cliché and distinguish facts from propaganda, analysis from banter, important news from coverage. Ernest Boyer NJEdge Best Practices 3/10/06

  43. Media Education is both essential to the exercising of our democratic rights and a necessary safeguard against the worst excesses of media manipulation for political purposes. Len Masterman NJEdge Best Practices 3/10/06

  44. Reasons using new media Provides: • Access-- Liberate teachers and students from textbook format. Provide alternative resources- Teachers and students will be able to research through online resources. • Global Point of View-- Students and teachers will participate online discussion groups, weblogs, wikis, and listservs. • New tools for classrooms– Students and teachers will be able to produce media presentations, learning objects, interactive teaching material. NJEdge Best Practices 3/10/06

  45. Course has three main parts • De-construct: (Read Media) Media Literacy Activities (deconstructing webpages, news, advertisement, and newspapers; POV (point of view) exercise, etc.) • Research: (Use Media) Information Literacy (Library Skills, researching internet resources, etc.) • Construct: (Write Media) Media Production (Create an oral history project, video documentary, website, webquest, weblog, and multimedia presentation) NJEdge Best Practices 3/10/06

  46. The aim is to develop an awareness about print and the newer technologies of communications so that we can orchestrate them, …. And get the best out of each in the educational process. Without understanding of media languages and grammars, we cannot hope to achieve a contemporary awareness of the world in which we live. Marshall McLuhan NJEdge Best Practices 3/10/06

  47. Yeh- Shen: A Cinderella Story From China NJEdge Best Practices 3/10/06

  48. Construction of Meaning Sign Context/ place Time/ era Meaning Construction Experience NJEdge Best Practices 3/10/06

  49. Statistics • In political Washington, Statistics are weapons of war. That’s why they get manipulated, massaged, and twisted until any connection to reality is strictly coincidental. Peter Carlson NJEdge Best Practices 3/10/06

  50. CNN.com posted misleading graph showing poll results on Schiavo case • http://mediamatters.org/items/200503220005 NJEdge Best Practices 3/10/06

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