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Insurance and Social Media

This presentation explores the intersection of social media and the insurance industry, as presented by Aldo Ballabio. With a background in competitive skiing and marketing studies, Aldo shares insights from his personal blog focused on the minimal use of social media in insurance. He discusses how platforms like Facebook and Twitter can enhance communication, build consumer relationships, and improve branding efforts. This talk highlights effective strategies already employed by major brands like Allstate and emphasizes the importance of engaging with consumers authentically and dynamically.

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Insurance and Social Media

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Presentation Transcript

  1. Insurance and Social Media By Aldo Ballabio

  2. Introduction • In the next slides I will include a brief introduction about myself and about my personal brand.

  3. Where I come from…

  4. Which part of Italy?

  5. Where I went to school? • I started at the “SacroCuore” High School in Naples, Italy. I graduate in the class of 2006.

  6. After graduate from HS… • I moved up in the Northern part of Italy, where I could ski for the Italian National team for 2 years. • Raced European Cup and I had a couple of starts in the World Cup ski circuit.

  7. Utah • After that my professional ski career was over. I moved to the USA in Salt Lake City, UT for skiing and study Marketing at the University of Utah.

  8. Nevada • However, after a good offer from the University of Nevada, Reno I decided to move here in the Tahoe area.

  9. University of Nevada, Reno • I’m currently pursuing my bachelor degree in Marketing with a minor in Spanish.

  10. Senior graduating in December 2012…

  11. Work experience • Worked as a manage at the Sugar Bowl Academy Ski Team.

  12. Insurance Agent at Milano Assicurazioni

  13. Blogging • I currently have my blog where I’m focusing in Insurance and Social Media. • I also compare the different strategies that the insurances from the USA are applying compare to the rest of the world.

  14. Why did I start my blog? • I started this blog because the Insurance industry is something that always got my interest. • In the insurance industry the use of social media is very minimal so I wanted to post some thoughts about it.

  15. So what this blog is about……

  16. Is about social media and insurance!

  17. Opportunity to communicate! • Facebook doubled since 2008 • Twitter doubled since 2009 • The life stream age • Consumer generated content

  18. Why Should we use social media? • More messages in more places • Attract and it does not detract • Build communities and not databases • Google love social media • 24/7 • Build frequency more efficiently and dynamically

  19. How can we use those Social Media? • Generate relationships • Show passion • Build awareness • Be Interesting • Demonstrate honesty

  20. Types of Social Media • Social networking (Facebook) • Blogs (word press, Blogger) • Peer to peer sharing (YouTube) • Peer to peer review (Yelp) • Research (Google)

  21. Why do we use Social Media For… • Recruiting • Branding • Call to action • Entertainment • Networking • Marketing research

  22. Some Companies are already use Social Media • Allstate Insurance on Google +

  23. Allstate Facebook

  24. What are those brands doing on social media? • Branding as the experts • Developing relationships • Retweting, interacting

  25. Focus on relationship building between people • Use the social medias to obtain a better interaction

  26. Measure effectiveness • Number of new relationships • Traffic to website • Decrease expenses • Increase revenue

  27. Some Tips on how most of companies succeed • Be careful on what you say • Focus on consultative selling

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