1 / 9

Decoding Project

Decoding Project. Geico and a Drill Sergeant By: Dominique SajtaR. http://www.youtube.com/watch?v=XfmVBmDKLZI. Communication/Methods Used. Verbal Nonverbal Cultural Influences Rhetoric Listening Skills. Verbal. Informative/Imaginative Stereotypes-Gender

soyala
Télécharger la présentation

Decoding Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Decoding Project Geico and a Drill Sergeant By: Dominique SajtaR http://www.youtube.com/watch?v=XfmVBmDKLZI

  2. Communication/Methods Used Verbal Nonverbal Cultural Influences Rhetoric Listening Skills

  3. Verbal • Informative/Imaginative • Stereotypes-Gender • Guy in therapy speaking like woman according to Drill Sergeant • Disconfirming Communication • Yelling at guy in therapy • Denotative vs. Connotative • “Jackwagon”

  4. Nonverbal • Eye contact • Direct=Aggression • Facial Expressions • Gestures • Illustrators • Emblems • Adaptors • Paralinguistic • Voice Qualities • Vocalization

  5. Cultural Influences • Preferred Personality • Cultural-Individual • Drill Sergeant yelling=culture of military • Guy in therapy crying=common in setting, but idiosyncratic

  6. Listening Skills (or lack of) • Stages of Listening • Sensing • Understanding • Evaluating • Responding • Action-Oriented vs. People Oriented Listening Styles

  7. Rhetoric and its Impact • Art of persuasion • Motive: Persuade buying of Geico by informing of deal with humour • Rhetor=Geico • Orator: Geico pitchman (Mike McGlone) • Ethos • Persona of Rod Serling • Pathos • Mysterious • Humour • Logos • Showing of Drill Sergeant as therapist

  8. Meaningful Message • Informs • Save 15% or more on car insurance by switching to Geico • Persuades with Humour • Drill Sergeant being a terrible therapist • Pitchman in persona of Rod Serling

  9. Unique/Interesting • Use of rhetorical questions • A well-known actor as Pitchman • Persona of Rod Serling • Great impersonation • Use of language for humour • Usually actions in other commercials • Cleverness • Audience answers “yes” to first question

More Related