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Decoding Project

Decoding Project. Geico and a Drill Sergeant By: Dominique SajtaR. http://www.youtube.com/watch?v=XfmVBmDKLZI. Communication/Methods Used. Verbal Nonverbal Cultural Influences Rhetoric Listening Skills. Verbal. Informative/Imaginative Stereotypes-Gender

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Decoding Project

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  1. Decoding Project Geico and a Drill Sergeant By: Dominique SajtaR http://www.youtube.com/watch?v=XfmVBmDKLZI

  2. Communication/Methods Used Verbal Nonverbal Cultural Influences Rhetoric Listening Skills

  3. Verbal • Informative/Imaginative • Stereotypes-Gender • Guy in therapy speaking like woman according to Drill Sergeant • Disconfirming Communication • Yelling at guy in therapy • Denotative vs. Connotative • “Jackwagon”

  4. Nonverbal • Eye contact • Direct=Aggression • Facial Expressions • Gestures • Illustrators • Emblems • Adaptors • Paralinguistic • Voice Qualities • Vocalization

  5. Cultural Influences • Preferred Personality • Cultural-Individual • Drill Sergeant yelling=culture of military • Guy in therapy crying=common in setting, but idiosyncratic

  6. Listening Skills (or lack of) • Stages of Listening • Sensing • Understanding • Evaluating • Responding • Action-Oriented vs. People Oriented Listening Styles

  7. Rhetoric and its Impact • Art of persuasion • Motive: Persuade buying of Geico by informing of deal with humour • Rhetor=Geico • Orator: Geico pitchman (Mike McGlone) • Ethos • Persona of Rod Serling • Pathos • Mysterious • Humour • Logos • Showing of Drill Sergeant as therapist

  8. Meaningful Message • Informs • Save 15% or more on car insurance by switching to Geico • Persuades with Humour • Drill Sergeant being a terrible therapist • Pitchman in persona of Rod Serling

  9. Unique/Interesting • Use of rhetorical questions • A well-known actor as Pitchman • Persona of Rod Serling • Great impersonation • Use of language for humour • Usually actions in other commercials • Cleverness • Audience answers “yes” to first question

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