1. Communication models 指導老師：鄭鼎寶 Daniel 組員：4970M025 鄒夢雨 Mandy 4970M066 余夢香 Sunny

2. Communication tutorial 個別解釋 ＞Communication： is a process an evolution it’s not static 演進 靜態 Models are one way to examine the different parts of the communication process. 審查

3. 立即 反饋 Linear model 單向 Sending Receiving Messages Meaning Meaning 意義 Encode Decode 編碼 解碼 背景 Transmit Context Perceive 傳送 Channel Linear communication is one way communication, like a book , TV, or magazine ad, where no immediate feedback is possible.

4. 獲得 Interactional model 互動.雙向 Messages Perceive Transmit Decode Encode Meaning Meaning Encode Decode Context Transmit Perceive Channel Interactional communication is two way, like a telephone conversation. Communicators obtain feedback to ensure the message was received. 會談 確保

5. Transactional model Messages Perceive Transmit Decode Encode Nonverbal Message Meaning Meaning Encode 非言語交際 Decode Transmit Perceive Channel Context Transactional models depict face to face communication where verbal and nonverbal messages can be sent and received simultaneously. 描繪 口語 非口語 同時地

6. Lasswell model Who say What in Which channel to Whom with What effect (5W) Who Advertiser Strategies and plans about target Creative say What Which channel to Whom Receiver(target audience) What effect

7. Values and Lifestyles (VALS) emotional state culture physical state Context gender region age AIDMA model Advertising guide consumers occurrence of psychological changes Attention Consumers noted (attention) of the ad followed by interest and read on (customer’s needs and wants) Interest Desire try to buy produce Memory remember advertisement’scontent Action production of the Purchase

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