1 / 16

Missouri Tigers Athletics Coverage Enhancement Project Plan

Enhancing the content agenda for MU Convergence Program's Missouri Tigers athletics coverage on KMOV.com. The project aims to improve the landing page design, content structure, distribution plan, and audience engagement through strategic updates. It includes detailed plans for the landing page, content scheduling, editing processes, roster updating, statistical data management, and distribution strategy. The project also involves audience research to align content with user preferences and increase engagement.

steffi
Télécharger la présentation

Missouri Tigers Athletics Coverage Enhancement Project Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. KMOV.com and MU Convergence J.J. Bailey & Steve Weinman

  2. Project Goals Statement We are striving to develop a more effective content agenda, updating schedule and distribution plan for the MU Convergence Program’s coverage of Missouri Tigers athletics for KMOV.com

  3. Goals • New landing page design • Content structure plan • Statistics, rosters, schedules • Distribution plan • Audience research

  4. Revised Landing Page • IFrame landing page mocked up, featuring: • New Tiger-centric color scheme • Central focus on video features • Prominent display of photo galleries • Blog section

  5. Revised Landing Page • New KMOV Tigers page features: • New “Top Story” Missouri blog • Secondary blog for opinion pieces, general information work • Mosaic presentation of slideshow photos

  6. Content Structure Plan • New content schedule/updating plan: • Friday: advance • Saturday: gameday coverage, including photos and live blogging • Sunday: wrap • Monday/Tuesday: media day unorthodoxy and newsroom meeting for story pitches and recap.

  7. Editing and Access • Editing • Plan to use 4806 students in dual role as managers of 4804 students as well as producers of advanced reporting content • 4806 students act as facilitators of weekly pitch meeting as well as choosing the stories to run with for the next week

  8. Editing and Access • Access • Students will have back-end access to blogs in order to get text pieces and breaking up news posted in as timely a fashion as possible • Videos and photos will still be posted by Bryce and weekend producer Jacob Kuerth

  9. Roster, Schedule, Statistics • Approval received from MU Athletic Dept. to glean information • Roster, schedule statistical databases established in Microsoft Excel • Roster: no updating needed • Schedule: only game times and scores

  10. Roster, Schedule, Statistics • Statistics: game log template • Formulas inserted into Excel to aggregate season-long totals after each game • Students will need to input each player’s statistics after each game • Expected time consumption of 10-15 minutes weekly for one student, to be rotated if necessary

  11. Distribution Research • In addition to posting content on KMOV.com, initially offered IFrame to newspaper sites around Missouri • Telephone surveys with publishers and web managers yielded more than 20 interested papers • Several papers have their sites controlled by larger media companies that must give green light

  12. Distribution Research • GateHouse Media • Two conference calls completed, third rescheduled • Interested in KMOV content, but would prefer to design IFrame on its own or use RSS feed instead of frame • Message: the simpler, the better

  13. Audience Research • KMOV.com audience • Survey placed on Tigers page and main sports page • Only 10 total responses despite more than 6,000 page views to Tigers page alone this semester • Passive audience • Few comments on student work dating back to fall • Ten that did respond unanimous in no forums interest

  14. Audience Research • Prospective audiences at other papers • GateHouse refuses to allow us to place suvey link on other sites • No response from several other interested papers regarding survey • Publisher interest seems to demonstrate audience interest in our work, but we aren’t able to learn much beyond that

  15. Conclusions • Revised landing page to feature breaking stories more prominently • Greater access for students will allow more timely posting • Friday-Sunday emphasis plan will make coverage more consistent • Use of 4806-4804 hierarchy will reduce proofreading concerns, help guide reporters • Statistics page will be maintainable by students, expected to help site traffic

  16. Conclusions • Passive audience eliminates need for forums, implementation of social networking tools at this point • Though no distribution agreements have been reached, we have established relationships with more than 20 publishers and one major media distribution company

More Related