1. Student Affairs Fundraising & Grant Writing 5 Critical Issues June 25, 2008 – 2pm EST

2. Panelists Ms. Jackie Hodes • Assistant to the Vice President for Student Affairs, West Chester University of Pennsylvania Ms. Dawn Pfeifer Reitz • Adjunct Professor of Communication Studies, West Chester University of Pennsylvania • Former Grant Writer for the Division of Student Affairs, West Chester University of Pennsylvania

3. Our Story Keep in mind this is our experience… • Capitalize on Student Experience • Creation of Student Affairs Endowment Fund • In response to capital campaign essentially to encourage divisional staff and alumni support • No one was keeping track of RA’s OL, etc. • Divisional staffing changes to reflect new priority

4. Critical Issue #1 OWN THE NEED • We must FIRST recognize that so many of us are trying to do so much more with so much less. • Our students EXPECT more, but our budgets aren’t always accommodating. Once you become comfortable with the need for additional monies – work to “train” your staff to understand the importance. • Educate your colleagues about the benefits of resource enhancement – and help them understand the goals of what you are trying to do. • Invite your colleagues to create “wish lists” for spending some of the dollars raised. •  Can no longer sit back and hope that someone else will fund what we want to do. At public institutions, a smaller and smaller percentage of operating dollars are coming from the state. • Need to fund programs that donors find worthwhile.

5. Critical Issue #2 STUDENT EXPERIENCE • Make sure you capitalize on the positive impact and experiences your student alumni had as undergraduates. • These folks are the ones who are willing to come back to visit you and to become friends! • Many students report that they have a greater, longer-lasting connection with their extra-curricular involvement than their academic programs.

6. Critical Issue #3 LIASION WITH DEVELOPMENT • Identify the best way to become “friends” with your institutions development office. • Involvement in fundraising increases the visibility of student affairs folks both internally and externally. • Student Affairs folks can be a big player at the “major gifts” table. • STUDENT AFFAIRS LEADERSHIP DEVELOPMENT FUND

7. Critical Issue #4 DO YOUR HOMEWORK • Resources to Meet your Needs: • PaperClip Communications Resources • This Audio Conference is your first step! • Abe's Daily Grant Report - Daily enewsletter that highlights foundation and federal grant opportunities • Funding Facts & Finds - Weekly newswire that provides current funding news stories

8. Critical Issue #4 (cont) Other Resources: • Fundraising and Development in Student Affairs -A New Imperative • http://www.naspa.org/membership/leader_ex_pdf/FundraisingandDevelopment.pdf • Fundraising for Educators Web Resources (Michigan State University Libraries) • http://www.lib.msu.edu/harris23/grants/4edfrais.htm • “Dollars for Dreams: Student Affairs Staff as Fundraisers” – by Sophie W. Penney, Ph.D. and Barbara B. Rose

9. Critical Issue #5 RAISING FRIENDS – Relationships are KEY • Cultivate them as they leave to have them want to keep in touch • Make sure you always have the opportunity to get folks current contact information. • Maintain current CONTACT INFO – work hard with all departments to create solid contact information on alumni. • Also make sure to get future alumni to commit to keeping addresses updated as they graduate.

10. WCU’S TOP 5 • Friends of Student Affairs • Alumni • Other • Revenue Enhancement • Grant Writing • Scholarship Opportunities • Corporate Relationships • Alumni • Other • Community Relationships • Molly Sheppard • Kente Program • Our “flagship” event – the Legacy of Leadership

11. Resources • WCU Student Affairs Web Page: http://www.wcupa.edu/_services/stu/endowment_lol/default.html • “The Seven Faces of Philanthropy: A new approach to cultivating major donors” – By: Russ Alan Prince and Kearen Maru File • “Fund-Raising and Development” – By: Michael Jackson The Handbook of Student Affairs Administration • Association of Fundraising Professionals – www.nsfre.org

12. Q&A How Do I Call-in with a Question? If you would like to ask a question of our panelist(s) please press *1 and you will be put in a call queue until it is your turn to ask your question. For Questions that Arise After the Conference If you have a question that you were unable to ask of our presenter, please feel free to email us at: Info@paper-clip.com …and we will be happy to forward it to our panelist! www.paper-clip.com

13. PaperClip Resources • Abe’s Daily Grant Report – enewsletter that compiles foundation and federal funding notices and is delivered to your email account each work day. • Funding Facts & Finds Newswire – a FREE newswire that highlights funding news on a weekly basis. • To learn more about these resources go to: www.paper-clip.com