1 / 11

Latest Digital Marketing Trends for 2022

Digital marketing, often known as online marketing, is the marketing or promotion of companies using the internet or other types of digital communication to engage with clients.Emails, social media, websites, and even text or multimedia messaging are all examples of this type of marketing. Some of the latest digital marketing trends are The Metaverse, Non-Fungible Tokens (NFTs), Cryptocurrency, Zero and First-Party Data and Social Commerce. To learn more about the latest digital marketing trends visit our website:- http://strategysoda.com/

strategysoda
Télécharger la présentation

Latest Digital Marketing Trends for 2022

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. LATEST DIGITAL MARKETING TRENDS 2022 www.strategysoda.com

  2. INTRO Digital marketing has played an increasingly important role in business over the past few years. It has become a key growth driver for many companies. However, many businesses still struggle to understand its impact and effectiveness. Every year, we see old trends getting replaced with new ones. However, fundamentals like SEO, PPC, branding, and UX still have importance. As we’ve already approached 2022, let’s discuss the basics of digital marketing and the latest digital marketing trends to watch out for. Please keep this slide for attribution

  3. Table of Contents • What is Digital Marketing? • Latest Digital Marketing Trends To Watch Out • The Metaverse • Non-Fungible Tokens (NFTs) • Crypto Currency • Zero and First-Party Data • Social Commerce

  4. What is Digital Marketing? Digital marketing, also known as online marketing, is the marketing or promotion of brands to connect with customers either through the internet or other forms of digital communication. This mode of marketing includes platforms such as emails, social media, websites, and even text or multimedia messages. To sum up, we can say that if a marketing campaign involves digital communication, it’s digital marketing. It’s so popular that brands that are unable to market their products on their own are taking the help of a good digital marketing agency.

  5. The Metaverse The metaverse is not about Facebook entirely. The concept refers to the virtual world of augmented reality, 3D holographic avatars, and more than that.  Basically, it builds a persistent environment where people can work, play, and socialize.  According to Per Patrick Casey, growth marketing director at Felix Health, brands have already started thinking about this virtual space as their 2022 marketing strategy.  Kent Lewis, president at Anvil Media, quoted, “Consumers maybe a few years from caring about the metaverse, but brands can still benefit from a first-mover advantage.” 

  6. Non-Fungible Tokens (NFTs) Nowadays, NFTs are the trending aspect of blockchain technology. Non-fungible means you cannot exchange it for something of equal value because of its authenticity factor. Brands like Adidas have already started to partner with NFT collections like Bored Ape Yacht Club.  FaizanFahim, the marketing manager at Breeze.io expects to see more partnerships from brands trying to sell or give away their NFTs in order to build community among their customers.

  7. Crypto Currency In 2022, we’ll continue to see the growth of crypto currencies because of the growing trend toward decentralized finance systems. Shaun Heng, vice president at CoinMarketCap, says that crypto currencies will bring major changes concerning the biggest payment companies like Visa, PayPal, and MasterCard. The brands are already eager to accept payments on most products and services in order to engage with their customers and secure transactions. 

  8. Zero and First-Party Data 2022 is going to be the most important year for data and privacy until Google phases out its third-party cookies policy. Brands should try to integrate data collection methods that focus on prioritizing consumer privacy. It’s important to make sure that your campaigns in 2022 assist you in creating first-party data so that you don’t have to be dependent on others’ data. As a brand, you should ensure that your digital marketing agency has a clear plan for ad placement and measurement (away from third-party cookies).

  9. Social Commerce In 2021, many brands like Walmart and Sakes experimented with social commerce on platforms like TikTok and Instagram. This digital marketing trend is still going to continue in 2022 as it provides a medium to seek more targeted customers in a short span of time. This trend is not limited to big brands only.  A clean skincare brand, Plant Mother noticed a 100% increase in revenue and a 1280% increase in referral traffic after launching its online shop on Instagram in November 2021.

  10. Conclusion • Some of the above digital marketing trends are maybe easier for you to implement than others. But remember, the sooner you take action, the better your advertising results will be. • Your current year’s marketing strategy should always have future years in mind. • All the above-discussed top 5 emerging digital marketing trends will help you organize your marketing campaigns according to the latest trends.

  11. THANKS! Do you have any questions? Contact with us !! info@strategysoda.com 9311843998 www.strategysoda.com Please keep this slide for attribution

More Related