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Digital Archives: A checklist to change EBU Geneva, 17-18 February 2005 Title of presentation: The ERT experience Presen

EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A.. 2. Highlights of the presentation. Company's overviewCurrent involvement in projects developing digital services

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Digital Archives: A checklist to change EBU Geneva, 17-18 February 2005 Title of presentation: The ERT experience Presen

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    1. ERT or Hellenic Broadcasting Corporation is the Public Radio and Television Organization with the mission to provide Radio and television Services,contributing to information, education and entertainment on the Greek people in Greece and abroad.ERT or Hellenic Broadcasting Corporation is the Public Radio and Television Organization with the mission to provide Radio and television Services,contributing to information, education and entertainment on the Greek people in Greece and abroad.

    2. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 2 Highlights of the presentation Companys overview Current involvement in projects developing digital services & related to Media Asset Management Experiences & Difficulties

    3. ERT or Hellenic Broadcasting Corporation is the Public Radio and Television Organization with the mission to provide Radio and television Services,contributing to information, education and entertainment on the Greek people in Greece and abroad.ERT or Hellenic Broadcasting Corporation is the Public Radio and Television Organization with the mission to provide Radio and television Services,contributing to information, education and entertainment on the Greek people in Greece and abroad.

    4. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 4 Is by its establishing low obliged to have:Is by its establishing low obliged to have:

    5. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 5 SOME HISTORICAL REMARKS 1938 - ESTABLISHMENT OF THE HELLENIC RADIO INSTITUTE (EIR) 1965 - THE FIRST EXPERIMENTAL TV TRANSMISSION 1987 - INTEGRATION OF ALL THE ACTIVITIES (RADIO & TV) UNDER THE NAME ERT S.A - ESTABLISHMENT OF ERT3 1997 - THE FINAL DEFINITION OF THE IDENTIFICATION FOR SEPARATE TV AND RADIO CHANNEL The Greek radio broadcasts begun in 1938 by the HELLENIC RADIO ISTITUTE. Television broadcasting began in 1965. In 1970 EIR is renamed to EIRT (NATIONAL RADIO AND TELEVISION INSTITUTE. In 1987 and after the merge between TV channels ERT-1 and ERT-2, and the Hellenic Radio Hellenic broadcasting Corporation ERT was finally founded. ERT-3, an independent channel is created in Thessalonica with semi international coverage aiming its transmission to Northern Greece population and the Balkans. The final profile determination of each part on the Companys activities take place in 1997. Henceforth ET-1 is the entertainment channel, while NET becomes the principal news and information media center.The Greek radio broadcasts begun in 1938 by the HELLENIC RADIO ISTITUTE. Television broadcasting began in 1965. In 1970 EIR is renamed to EIRT (NATIONAL RADIO AND TELEVISION INSTITUTE. In 1987 and after the merge between TV channels ERT-1 and ERT-2, and the Hellenic Radio Hellenic broadcasting Corporation ERT was finally founded. ERT-3, an independent channel is created in Thessalonica with semi international coverage aiming its transmission to Northern Greece population and the Balkans. The final profile determination of each part on the Companys activities take place in 1997. Henceforth ET-1 is the entertainment channel, while NET becomes the principal news and information media center.

    6. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 6 SECTORS OF ACTIVITY FOUR INDEPENDENT TV CHANNELS ET-1, NET, ET-3, ERT-SAT RADIO SEVEN NATIONAL STATIONS 19 REGIONAL STATIONS MUSICAL ENSEMBLES FOUR ORCHESTRAS, ONE CHOIR PUBICATION ONE WEEKLY MAGAZINE MUSEUM - ARCHIVE So we have the following sectors of activity :So we have the following sectors of activity :

    7. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 7 ERTs programs are distinguished for their thematic variety, high quality content and promotion of the Greek and European culture National television and radio stations covers more than 98% of the Greek territory.ERTs programs are distinguished for their thematic variety, high quality content and promotion of the Greek and European culture National television and radio stations covers more than 98% of the Greek territory.

    8. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 8 CULTURAL SECTOR Beyond its technical orientation and its basic character, ERT is dealing with certain cultural sectors.Beyond its technical orientation and its basic character, ERT is dealing with certain cultural sectors.

    9. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 9 Musical Ensembles Having 60 years of history it consists of: In their 60 year long history, the Musical Ensembles have given listeners the opportunity to get acquainted with the classical repertory of Greek and foreign composers through recorded or live transmissions from radio and television and through concerts organised throughout Greece. In their 60 year long history, the Musical Ensembles have given listeners the opportunity to get acquainted with the classical repertory of Greek and foreign composers through recorded or live transmissions from radio and television and through concerts organised throughout Greece.

    10. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 10 Museum - Archive The Museum Archive works towards collecting safeguarding and using to advantage the radio and TV heritage of ERT s.a. an important and significant element for the study of modern Greek history. The archive is the largest audio-visual archive in the country and one of the biggest in Europe. The Museum-Archive is an active member of FIAT/IFTA (International Federation of Audiovisual Television Archives) and of the Greek Branch of ICOM (International Council of Museums of UNESCO) The Museum Archive works towards collecting safeguarding and using to advantage the radio and TV heritage of ERT s.a. an important and significant element for the study of modern Greek history. The archive is the largest audio-visual archive in the country and one of the biggest in Europe. The Museum-Archive is an active member of FIAT/IFTA (International Federation of Audiovisual Television Archives) and of the Greek Branch of ICOM (International Council of Museums of UNESCO)

    11. TYPES OF ARCHIVES NEWS: 60.000 SUBJECTS

    12. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 12 Subject classification

    13. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 13 Big screen Sponsoring ERT s.a. contributes in many ways to strengthening and developing Greek Cinema, and helping to making it better known and more widely spread. Since 1995, under Law 1866/89 P.D. 285/93, ERT has spent GRD 300 million annually (15% of its gross turnover) to subsidize the production of feature films indented to be shown in movie theatres. Together with the Greek Centre of Cinema (EKK) ERT participates in the production of creative documentaries with GRD 100 million and spends ad equal amount on the production of large footage fiction films of TV films to be created by young directors and script writers exclusively. These films come under the EKK plan known as NEW LOOK. ERT s.a. contributes in many ways to strengthening and developing Greek Cinema, and helping to making it better known and more widely spread. Since 1995, under Law 1866/89 P.D. 285/93, ERT has spent GRD 300 million annually (15% of its gross turnover) to subsidize the production of feature films indented to be shown in movie theatres. Together with the Greek Centre of Cinema (EKK) ERT participates in the production of creative documentaries with GRD 100 million and spends ad equal amount on the production of large footage fiction films of TV films to be created by young directors and script writers exclusively. These films come under the EKK plan known as NEW LOOK.

    14. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 14 A view of the starting page of ERT online site.A view of the starting page of ERT online site.

    15. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 15 ERT on line Ert online is the newer part of the company. Having a live of several months (started on April 9th 2000) it became the faster growing internet portal site in the country. Constantly acquiring a high degree of technical know how and by always keeping a close watch of the users requirements, ERT online keeps growing hopping that it will remain the firs choice of Greek internet users who are looking for an objective and reliable information.Ert online is the newer part of the company. Having a live of several months (started on April 9th 2000) it became the faster growing internet portal site in the country. Constantly acquiring a high degree of technical know how and by always keeping a close watch of the users requirements, ERT online keeps growing hopping that it will remain the firs choice of Greek internet users who are looking for an objective and reliable information.

    16. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 16 The Internet Site of the ERTs Archive section.The Internet Site of the ERTs Archive section.

    17. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 17 And here again the Internet site of ERTs Film activities.And here again the Internet site of ERTs Film activities.

    18. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 18

    19. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 19

    20. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 20 Coming next Contents about the companys role in the specific project and what benefits expects from participating to Up-TV. Basically to stay in touch with all kinds of technologies that developed and evolved with content providing and of course by establishing a rigid technical know- how to keep its leading position as a media provider in Greece and extend it to the Balkans region.Contents about the companys role in the specific project and what benefits expects from participating to Up-TV. Basically to stay in touch with all kinds of technologies that developed and evolved with content providing and of course by establishing a rigid technical know- how to keep its leading position as a media provider in Greece and extend it to the Balkans region.

    21. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 21

    22. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 22 References Contents about the companys role in the specific project and what benefits expects from participating to Up-TV. Basically to stay in touch with all kinds of technologies that developed and evolved with content providing and of course by establishing a rigid technical know- how to keep its leading position as a media provider in Greece and extend it to the Balkans region.Contents about the companys role in the specific project and what benefits expects from participating to Up-TV. Basically to stay in touch with all kinds of technologies that developed and evolved with content providing and of course by establishing a rigid technical know- how to keep its leading position as a media provider in Greece and extend it to the Balkans region.

    23. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 23 Involvement Participation in EU IST & Media projects Participation in National R&D projects Participation in EBUs Task Forces, Initiatives & Rule Making Groups We act as Advisors to the Greek State

    24. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 24 IST EU projects DiVAN (early Archiving & Asset Management project) iMEDIA (interactive personalized advertisement) FAETHON (MPEG-4 & MPEG-7) GEMINI (Content Constellation) UP-TV ( Ubiquitous / TV Anytime compatible) PISTE (DVB / MHP Athletics application) MELISA (MPEG-4, -7 &-21 multi platform) OLYMPIC (MPEG-2 & -4 / streaming)

    25. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 25 EU Media & Mediaplus pilot projects Nodal X-MELINA ( Cross Media Training ) CapMed (preserving the Heritage of Mediterranean Archives)

    26. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 26 EU/National projects ???????? ( PANORAMA) on Data mining and personality identification based on MPEG 7 InfoSociety Project on Digitization & Annotation of Cultural Archives (budget: 1.9 Million euros)

    27. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 27 EBU related Links MDT (Migration to Digital Television sub-group) P/AGTR (Advisory Group on Television Recording) P/MAG (Metadata Advisory Group) Cooperation with ORF Cooperation with RTBF Cooperation with R&D of RAI

    28. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 28 How R&D Projects helped digitization (examples)

    29. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 29

    30. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 30 What is MELISA? MELISA aims at establishing the infrastructure to support the virtual value chain for sports events broadcasting over wireless and digital television networks, by offering valuable, revenue building services over a variety of additional networks including 3rd Generation Mobile Telephony.

    31. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 31 Business Opportunity MELISA represents a realistic future business opportunity for ERT SA once plans for national Switchover get under way and ERT SA is required to develop interactive television services. Public broadcasters have been known to be requested by governments to help in the switchover drive and on occasion step in to correct market failures, especially in launching high economic risk services. MELISA features may be implemented with no pressure for immediate financial results, for the sake of launching a rich bundle of services.

    32. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 32 To accomplish its objectives-I MELISA: Developed authoring tools for production, encoding and playback of rich interactive multimedia content in MPEG-4 for a variety of devices over wireless and digital television networks. Developed tools for enabling the production and placement of dynamic promotion of sports related and other products utilizing in full the enhancements to be provided by MELISA.

    33. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 33 To accomplish its objectives-II MELISA: Developed the tools and infrastructure to support intelligent real time game statistics and enhancements by gathering information from various sources, both historical and during the events. Developed the infrastructure to support real time and play-by-play betting services with its associated e-commerce transaction engine. Demonstrated the validity of the proposed service in field trials of specific usage scenarios, focusing on usability and perceived quality of service.

    34. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 34 To accomplish its objectives-III MELISA: Used open standards for the new media content, based on MPEG-4, as well as the necessary metadata, based on MPEG-7. The overall publishing chain took into consideration consumer protection and privacy on the basis of the principles introduced by the emerging MPEG-21 standard.

    35. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 35

    36. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 36 UP (Ubiquitous Personalized )-TV The research questions targeted in this project focus on: the identification of media content that has to be recorded, the placement of those media assets onto single and networked media servers as well as the organisation of efficient and comfortable access to these assets. Development of a TV Anytime server system that allows to support a scalable number of users, ranging from a cost-efficient consumer system to a large scale server system. Based on a general service platform, two applica-tion scenarios that integrate TV Anytime scenarios and web applications are implemented and tested.

    37. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 37

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    39. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 39

    40. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 40

    41. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 41

    42. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 42

    43. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 43

    44. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 44

    45. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 45 Strategy Strategy is the art of creating value*. In a competitive environment, strategy is no longer a matter of positioning a fixed set of activities along a value chain. Their focus of strategic analysis is not the company or even the industry but the value creating system itself, within which different economic actors supplier, business partners, allies, customers work together to co-produce value. Their key strategic task is the reconfiguration of roles and relationships among the constellation of actors in order to mobilize the creation of value in new forms and by new players. *Normann & Ramirez (1994)

    46. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 46 Current Status

    47. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 47

    48. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 48

    49. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 49 Experiences & Difficulties Rights Management (a delicate issue) Fear of new ( not conventional ) Not clear definition on the purpose of the Archive Not all people consider the importance of metadata The delay in the Digital Switchover

    50. EBU's Workshop on Digital Archives Geneva, February 17-18, 2005 D. Vafeas, ERT S.A. 50 Thank you very much for your attention. Dvafeas@ert.gr

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