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Digital Marketing Trends and Techniques

Digital marketing is the practice of promoting products, services, or brands using digital channels such as websites, social media platforms, search engines, email, and mobile applications. It enables businesses to connect with their target audience in real time, regardless of location, using the internet and digital technologies.

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Digital Marketing Trends and Techniques

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  1. WELCOME WELCOME TO DIGITAL MARKETING

  2. ➢ WHAT IS DIGITAL MARKETING? • Digital Marketing is the practice of promoting products, services, or brands using digital channels and technologies, primarily on the internet. It helps businesses reach, engage, and convert customers online where people spend much of their time.

  3. ➢ WHAT IS SEO(SEARCH ENGINE OPTIMIZATION)? • SEO (Search Engine Optimization) is the process of improving a website so that it ranks higher in search engine results (like Google) when people search for related topics. The goal is to increase organic (free) traffic to a website.

  4. ➢ TYPES OF SEO: ✓White Hat SEO :White Hat SEO refers to ethical and approved SEO practices that follow search engine guidelines (especially Google’s rules). It focuses on long-term growth, quality content, and a good user experience. ✓Black Hat SEO :Black Hat SEO refers to unethical SEO techniques used to manipulate search engine rankings by violating search engine guidelines (especially Google’s rules). These methods aim for quick results, but they are risky and unsafe. ✓Grey Hat SEO :Grey Hat SEO is an SEO approach that falls between White Hat and Black Hat SEO. It uses techniques that do not clearly break search engine rules, but they push the limits and can become risky if search engine algorithms change.

  5. ➢ WHAT IS WEB TRAFFIC? • Web Traffic (or Website Traffic) refers to the number of users who visit a website. It shows how many people come to your site, where they come from, and what they do once they arrive. ➢TYPES OF WEB TRAFFIC : ✓Organic Web Traffic ✓Inorganic Web Traffic ✓Direct Web Traffic ✓Social Web Traffic ✓Referral Web Traffic

  6. ➢ TYPES OF WEB TRAFFIC: ✓Organic Web Traffic :Visitors who come from search engines like Google (unpaid results). ✓Inorganic Web Traffic :Users who type the website URL directly into their browser. ✓Direct Web Traffic :visitors who come to a website by entering the URL directly ✓Social Web Traffic :Visitors from social media platforms (Facebook, Instagram, X, LinkedIn). ✓Referral Web Traffic :Users who come from other websites via links.

  7. WHAT IS DIFFERENCE BETWEEN ON-PAGE & OFF-PAGE? ➢ON-PAGE SEO : ✓Optimization done on your own website to improve search engine rankings and user experience. • Key Features: ✓Controlled by you (your website content & structure) ✓Focuses on content, keywords, HTML tags, and site structure • Goal: ✓Make your website user-friendly and search engine-friendly.

  8. ➢ ON-PAGE TOPICS : ✓Meta Tags :Meta Tags are snippets of text that describe a webpage’s content. They don’t appear on the page itself, but in the HTML code and are used by search engines to understand what your page is about. ➢Types : ✓Title Tag: Page title shown in search results ✓Meta Description: Short summary shown below the title in SERPs ✓Meta Keywords: Keywords (mostly ignored by Google today)

  9. ✓Google Webmaster Tool :Google Webmaster Tool, now called Google Search Console (GSC), is a free tool by Google that helps website owners monitor, maintain, and troubleshoot their website’s presence in Google Search. ➢Types : ✓Search Performance Monitoring :Track clicks, impressions, click-through rates (CTR), and average position for specific queries. ✓Indexing Status :Check which pages Google has indexed. ✓Crawl & Site Errors :Detect broken links, server errors, or issues in robots.txt.

  10. ➢ OFF-PAGE SEO : ✓Optimization done outside your website to improve authority, trust, and rankings. • Key Features : ✓Not directly controlled by you ✓Focuses on backlinks, social signals, and brand mentions • Goal: ✓Increase website credibility, trust, and popularity in the eyes of search engines.

  11. ➢ OFF-PAGE TOPICS : ✓Directory submission: Directory Submission is an Off-Page SEO technique where you submit your website’s details (like name, URL, description, category) to online web directories. ✓Social Bookmarking Submission : Social Bookmarking Submission is an Off- Page SEO technique where you submit your website’s links or content to social bookmarking websites. ✓Classified submission : Classified Submission is an Off-Page SEO technique where you post your website’s information, products, or services on online classified ad websites.

  12. WHAT IS SEM(SEARCH ENGINE MARKETING)? • SEM (Search Engine Marketing) is a form of digital marketing that promotes websites by increasing their visibility on search engines through paid advertising. It’s different from SEO because SEM focuses on paid strategies to appear in search results instantly.

  13. ➢ KEY FEATURES OF SEM : ✓Paid Search Ads • Ads appear on top or bottom of search engine results pages (SERPs) • Often in a Pay-Per-Click (PPC) model (you pay only when someone clicks your ad) ✓Keyword Targeting • Choose keywords relevant to your products or services • Ads appear when users search for these keywords ✓Audience Targeting • Location, language, device, demographics, time of day ✓Campaign Goals • Increase website traffic • Generate leads or sales • Promote brand awareness

  14. THANK YOU FOR VISITING • URL : https://www.dicslaxminagar.com/ • Address : C-3/207, 1st Floor Guru Nanak Pura, Radhu Place Road, near V3S Mall, Mahraja Banquet, Laxmi Nagar, New Delhi, Delhi 110092 • Phone no : +91-9899172757 • By : Sukhdeep Singh

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