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The Telfair Museum of Art

The Telfair Museum of Art. The oldest public art museum in the South. Chris Freeman PADM 7040. Mission of the Telfair.

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The Telfair Museum of Art

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  1. The Telfair Museum of Art The oldest public art museum in the South Chris Freeman PADM 7040

  2. Mission of the Telfair “The Telfair Museum of Art preserves, acquires and interprets original works of art and architecture, enriching its members, visitors and community through diverse exhibitions and educational programs.” (Telfair, 2004)

  3. Goals of the Telfair • “Enhance and grow the collections through high quality acquisitions, gifts and conservation efforts.” • “Educate and inspire visitors and the community with enhanced and expanded programs and outreach.” • “Preserve and maintain the Telfair’s National Historic Landmark buildings and its new contemporary building.” (Telfair, 2004)

  4. Goals of the Telfair • “Enlarge and diversify the Telfair’s audience including, but not limited to, its members, visitors and advocates.” • “Expand the Telfair’s reputation as a preeminent fine and decorative arts museum, a ‘must see’ destination for local residents and visitors to Savannah.” • “Strengthen the financial foundation of the museum.” (Telfair, 2004)

  5. History of the Telfair • Opened as a museum in 1886, the Telfair is the oldest public museum of art in the South. (McCullough, 2002) • Operated by Georgia Historical Society until 1920, when a board of trustees was established. (McCullough, 2002) • The museum is housed in three buildings, two of which are National Historic Landmark buildings.

  6. Telfair Academy of Arts and Sciences • Built 1818-1819 by English architect William Jay in Neoclassical Regency style for Alexander Telfair, son of Edward Telfair, Revolutionary patriot and Governor of Georgia. (Welcome, n.d.) • Used as Telfair family residence until 1875 when Mary Telfair bequeathed the home to the Georgia Historical Society for use as a museum. (Welcome, n.d.)

  7. The Owens-Thomas House • Built 1816-1819 also designed by William Jay. This building is considered by many historians of architecture to be the finest example of Regency architecture in America. (Welcome, n.d.) • The house was used as a private residence until 1951 when it was donated to the museum. (Welcome, n.d.)

  8. Jepson Center for the Arts • Opens to the public in the 1st quarter of 2006. • 64,000 square foot, architecturally contemporary building adds 66% more exhibition and educational studio space to the museum. (Welcome, n.d.) • 2 traveling exhibition galleries, 2 permanent collection galleries, hands-on children’s gallery, outdoor sculpture terrace, education studios, café, and store. • Cafes and gift stores are vital revenue generators in museums today. (J. Battin, personal communication, September 12, 2005)

  9. Membership and Revenue • Approximately 2,230 museum members. • The majority of marketing activity is geared towards “Director’s Circle” members: those who give more than $1000. • Director’s Circle members’ contributions comprise 20% of total operating revenue while all other member donations account for 6%. (J. Battin, personal communication, September 12, 2005)

  10. Membership & Revenue • Additional revenue comes from the Telfair’s endowment of $13 million. 4.5% of the endowment’s earnings are drawn annually to support operating costs. • Ultimately, the museum strives to cover operational costs using the Rule of Thirds: • 1/3 of revenue from endowment and government funding • 1/3 of revenue from membership contributions/giving • 1/3 of revenue from admissions fees. (J. Battin, personal communication, September 12, 2005)

  11. The Telfair’s Clients • The museum caters primarily to three individual client segments: • Local visitors including members and non-members • Tourists • Governmental entities • In addition to growing the Director’s Circle, a current focus on local patrons aims to expand “local” boundaries to include outlying counties. • Tourism is a major component of Savannah’s economy; the Telfair actively markets itself as a tourist destination. (J. Battin, personal communication, September 12, 2005)

  12. The Telfair’s Clients • The City of Savannah contracts with the museum to offer art-related educational events. • Between 6 and 8 thousand students visit the museum for field trips annually. • The museum creates teacher resource materials for local school districts that have no art education programs. (J. Battin, personal communication, September 12, 2005)

  13. Volunteers at the Telfair • More than 100 formally trained docents. • Extensive support from three auxiliary groups. • Telfair Academy Guild (women’s group) • William Jay Society (young professionals) • Friends of the Owens-Thomas House • Professional librarians volunteer time in museum library. • Literally hundreds of volunteers who contribute to various fundraisers. (J. Battin, personal communication, September 26, 2005)

  14. Current Issues • Decreased Funding at all government levels! • NEA and IMLS grants are down this year. • State and local funding has dropped consistently for five years. • There is greater competition for fewer funds than in the past. • County Tax Assessors continually question the tax-exempt status [501 (c)3] of the museum. (J. Battin, personal communication, September 12, 2005)

  15. References McCullough, H. (2002). New georgia encyclopedia: telfair museum of art. Retrieved September 16, 2005 from http://www.georgiaencyclopedia.org/nge/Article.js p?id=h-652 Telfair Museum of Art. (2004). Strategic Plan. Welcome to the telfair museum of Savannah, Georgia. (n.d.) Retrieved September 16, 2005 from http://www.telfair.org

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