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What We Need to Grow?

What We Need to Grow?. Gail Vance Civille Sensory Spectrum, Inc. New Providence, NJ. Who are “We”?. Sensory and Consumer Scientists Society of Sensory Professionals Individual practitioners. Learn to relate all ways. The Society of Sensory Professionals. Mission:

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What We Need to Grow?

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  1. What We Need to Grow? Gail Vance Civille Sensory Spectrum, Inc. New Providence, NJ

  2. Who are “We”? • Sensory and Consumer Scientists • Society of Sensory Professionals • Individual practitioners Learn to relate all ways

  3. The Society of Sensory Professionals • Mission: …to advance the field of sensory evaluation, including consumer research, and the role/work of sensory professionals, for the purpose of sharing knowledge, exchanging ideas, mentoring and educating its members. …toadvance the field of sensory evaluation, including consumer research, and the role/work of sensory professionals…

  4. The Society of Sensory Professionals • Mission: …to advance the science and education of sensory evaluation, including consumer research, and role/work of sensory professionals, for the purpose of sharing knowledge, exchanging ideas, mentoring and educating its members  …for thepurpose of sharing knowledge, exchanging ideas, mentoring and educating its members.

  5. Sensory Professionals • Members of SSP • Colleagues – local and global • Students • New hires

  6. What do we own? • Perceptive • Knowledge • Experience • Understanding

  7. What do we own? • Perspective • Research and development • Marketing/MRD • Finance • Consumer • Product

  8. What do we own? • Knowledge • Methods • Processes • Tools and Techniques • Sensory properties • Data

  9. What do we own? • Experience • Business • Science • Government • Legal • Life

  10. What do we own? • Understanding • Strategy • Product Insights • Consumer Insights

  11. And the results/outcome? • Position • Recognition • Respect • Request • Need • Success • Satisfaction- personal and team

  12. Grow – what and whom? • Sensory and consumer scientists • Society of Sensory Professionals • Individuals

  13. Grow: Profession • Education, training, mentoring and networking • Trickle down expertise in universities, companies and governments • Influence industries: food, beverage, personal care, home care, pet care, etc. • Develop the tools and processes – remain fluid – not static

  14. Grow:SSP • Workshops and Conferences • Wiki • Global Consortium • Website • Networking • Virtual Options Communication Learning

  15. Grow: Individuals • Core skills +: • Strategy • Product understanding • Consumer understanding • Innovation and insights • Ability to influence • Business sense • Teamwork

  16. How to Measure Success? • Satisfaction • Growth • Recognition • $$$ • Success for: • products • companies • brands

  17. Miles to go -- • Why are purchasing agents stillunable to evaluate products and data to determine the best products?

  18. Miles to go -- Where are the next sources for new approaches? [anthropology and ethnography are here] • Psychology • Culinology Creative problem solving • Neuroscience • Videography Photography

  19. New Ideas in Sensory • Cohort groups • Community narrative combos • Merging methods • Merging methods

  20. New Ideas in Sensory • Cohort groups • Greenheads • Teens in product development

  21. New Ideas in Sensory • Community narrative combos • Story telling • Creative consumers – exploration and commission • Consumer labs

  22. New Ideas in Sensory • Merging methods • Snapshot: descriptive + creative consumer groups • Opportunity maps: descriptive and IDI • Quality scoring: large scale

  23. New Ideas in Sensory • Positive spin • Positive spin • Cost reduction = • Competitive advantage • Continuous improvement

  24. Where do we all go from here? • Sensory Consortium – Go Global • Extension of the scope of Sensory • Lift all the boats • Reach out beyond the field

  25. Thanks! and Go Team Gail Vance Civille Sensory Spectrum, Inc. New Providence, NJ

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