Babies Need Mom-Made Not Man-Made!

1. Babies Need Mom-Made Not Man-Made! A presentation by Breastfeeding Promotion Network of India (2012)

2. What do you see ?

3. The Earth - Our Mother - is in crisis! • It is a crisis caused by man-made activities that deplete natural resources, and degrade and pollute the environment with increasing waste and garbage, power stations and danger from nuclear reactors. • Over 20 years of evidence has shown how infant formula production, packaging and use are adding to this crisis!'

4. We have a solution to it ! • We have a healthy, viable, non-polluting, non-resource intensive, and natural alternative in breastfeeding. • Breastfeeding is a valuable natural world resource . BUT… That is under threat from formula companies. We need to protect, promote and support breastfeeding in every country! 

5. What is affecting breastfeeding ? MAN MADE v s MOM MADE • The constant battle between the Natural and Synthetic choices of infant and young child feeding practices by us .

6. What is Man Made ? Man made is quite a familiar term usually referred to as artificial, industrial or synthetic antonym to which is ‘’Natural’’.

7. What is Mom Made ? • By ‘’Mom Made’’ we meant natural source of nourishment like Breast Milk . Nourishment from our every own mother earth like animal milk , fruits , vegetables , cereals , pulses, poultry and diary products and home cooked meals.

8. How Does this affect our infants and children

9. Man Made Vs Mom Made Man Made /Artificial Food Mom Made /Natural Food • Increases the risk of pneumonia • Increases the risk of newborn infection • Increases the risk of diarrhea • Expensive on pocket • Triggers childhood obesity • Lowers the risk of pneumonia • Lowers the risk of newborn infection • Lowers the risk of diarrhea • Cost effective • Prevent Childhood obesity

10. But What are we feeding them nowadays out aggressive media influences ? Infant Formula in feeding bottles Aerated Drinks Burgers Fries .

11. And the generation is shaping up like this … • \

12. Some Facts : • The World Health Organization recognizes childhood obesity as one of the most serious public health challenges of the21st century. • The problem is global. According to WHO, childhood obesity is steadily making a stronghold in developing and least developed countries, particularly in the urban settings. • Globally, in 2010 the number of overweight children under the age of five was estimated to be over 42million. Close to 35 million of these lived in developing countries. Reference: http://www.bpni.org/Article/Does-Formula-Feeding-contribute-to-childhood-obesity_.pdf

13. Social and psychological implications • Childhood obesity can cause social, psychological and health problems, and is linked to obesity later in life and poor health outcomes as an adult.

14. What can we do ?

15. Say No to Man Made Stuff

16. Say Yes to Mom Made Stuff

17. Key Points : • Breastfeeding plays a key role not only in infancy but also in shaping the future of the child. • Exposure to infant formula during this vital period may in fact increase chances of obesity later in childhood. • Infants fed with formula milk, as against breast milk, have shown higher IGF-I levels. • Most infant formulas have a slightly higher energy density and higher protein content than human milk. • A high protein intake in infancy, has been found to enhance the secretion of insulin and IGF-I with a consequent stimulation of cell proliferation, which promotes an accelerated growth and an increased adipose tissue. • Inappropriate feeding practices, contributes to both under nutrition as well as over nutrition.

18. For a healthy future…Babies Need Mom Made Not Man Made !