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Foodborne Illness Outbreak Simulation Workshop Media Coverage

Learn how to effectively deal with the media during a foodborne illness outbreak simulation workshop. Our journalistic team and relevant sources provide valuable insights and tips on handling media inquiries and maintaining credibility.

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Foodborne Illness Outbreak Simulation Workshop Media Coverage

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Presentation Transcript

  1. FOODBORNE ILLNESS OUTBREAK SIMULATION WORKSHOP

  2. Media -- Our journalistic team • News and Observer • Charlotte Observer • CNN • Perez Hilton • Late night television • WRAL • Twitter • Google alerts

  3. Dealing with the Media • Respect deadlines and ask what the story is about • Be prepared and have key points • As safe as possible • Never say no comment • Don’t over-promise • Show compassion and express concern for others • Credibility • Don’t blame someone else • What we are changing • Lessons learned • Speak plainly

  4. 8 questions the Media always ask • What happened? • Who is in charge? • Has this been contained? • Are the victims being helped? • What can we expect? • What should we do? • Why did this happen? • Did you have forewarning?

  5. Minutes after the press release • “Reports are that this outbreak is linked to berries” • “Or perhaps it’s not berries?” • “What’s wrong with berries?” • 2010 • 2009 • 2008

  6. November 11, 2011 • There has been a report of an outbreak of Hepatitis Ain North Carolina • They have not identified any specific food item • Right now there are approximately 24 people sick

  7. November 12, 2011 -- More information trickles out • Outbreak in NC, and sporadic cases in VT, OR, and WA -- all genetic matches • NC health officials have warned residents not to eat fresh strawberries because sufferers reported having eaten them • OR Department of Health says “may be associated with strawberries” • National conference call

  8. Twitter • #What’s up with the strawberry shortcake? • Seems to be a big outbreak going on #Hepatitis A • Google alerts (Hepatitis) • Hepatitis A cases on the rise in NC, OR

  9. November 15, 2011 • Outbreak of Hepatitis A maybe associated with strawberries • Why are strawberries still in NC stores? • Asked a mother entering Geo’s market in Gastonia, “Will you be purchasing strawberries today?’ • “No, I will not be purchasing strawberries for a while.”

  10. NOVEMBER 16, 2011 HEPATITIS A -- NC HEALTH DEPARTMENT SAYS IT’S STRAWBERRIES • What do you do? • Who do you call? • What kind of things do you do to assess your system? • What do you release to the media?

  11. November 17, 2011 • Story on Hepatitis A outbreak • Interviewed Katie Cobb and her son both infected with Hepatitis A • She purchased strawberries and blueberries from her local farmers’ market

  12. November 18 -- Wolf Blitzer story on outbreak • Strawberries under suspicion – officials looking into reports of illness • Where is the Hepatitis A coming from? • Social policies?

  13. November 20 -- Letterman • One strawberry looks to another strawberry and says “Look at the jam you’ve gotten us into!”

  14. YOUTUBE • webm

  15. November 20, 2011 • Outbreak of Hepatitis A associated with strawberries • Several farms provide strawberries to local markets • Tarheel Acres Growers, Plott hound Creek Farms, and Rising Sun Farms

  16. November 22, 2011 -- Recall • More late night • More Wolf Blitzer

  17. Updated information • Johnny Depp’s daughter is ill • Was visiting NC, acquired the illness from food

  18. November 2012 -- One year anniversary • USA Today: • One year after the outbreak • New York Times: • The tale of Hepatitis A

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